3 Major Predictions for the Future of Television

  • Lifestyle
  • December 16, 2020
3 Major Predictions for the Future of Television
Technological advances have shifted consumer behavior in several important ways. But what does the future hold? Here are our 3 predictions for the future of television.

If we think back ten years ago to our TV watching habits at the time, a lot has changed. Technological advances have shifted consumer behavior in several important ways. But what does the future hold? Here are our 3 predictions for the future of television.

More Interactivity 

Companies such as Facebook, Google, and Microsoft have all developed virtual reality technologies. Within the next ten years or even sooner, traditional television screens might be able to connect with this virtual reality technology. Smart televisions are also expected to become more mainstream and affordable.

Fewer Television Channels Will Survive 

The number of broadcast television channels will decline as a result of the interruptive advertising model that fails to support them. However, the number of brands using video communications for marketing purposes will increase exponentially.

More Personal Screens 

Consumers will turn towards personal tablets and digital devices to watch television as they are more convenient to carry around and can support a more diverse range content. This prediction mirrors the findings of a Nielsen survey in 2018, which found that 45% of U.S. adults used a second screen very often or always while watching television.

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