Companies such as Facebook, Google, and Microsoft have all developed virtual reality technologies. Within the next ten years or even sooner, traditional television screens might be able to connect with this virtual reality technology. Smart televisions are also expected to become more mainstream and affordable.
Fewer Television Channels Will Survive
The number of broadcast television channels will decline as a result of the interruptive advertising model that fails to support them. However, the number of brands using video communications for marketing purposes will increase exponentially.
More Personal Screens
Consumers will turn towards personal tablets and digital devices to watch television as they are more convenient to carry around and can support a more diverse range content. This prediction mirrors the findings of a Nielsen survey in 2018, which found that 45% of U.S. adults used a second screen very often or always while watching television.