How Camera360 captured 800 million users

When first released, Camera360 had plain interface and simple function. However, the app captures users’ need for effects. From the very beginning, the company has listened intently to users’ comments and made updates fast. There were 50 versions in half a year! Now Camera360 has more that 200 powerful filters.

Camera360 does a great job capturing the attention of millennials & Gen Z through strategy designed just for them – Pan-entertainment marketing. The company has worked with Asian stars and idols to create a presence on Weibo, which is a Chinese version of Twitter.

Having a good name is also very important to standout in app store so optimization is key. The company emphasizes working with top partners such as AirAsia and Samsung to gain positive media exposure.