Google Ads Master Becoming A Strategic Digital Marketer

9 PM - 5 PM

Aetas Ploenchit


Mook Phipatseritham : Business Strategy Manager (Branding & Partnership Lead) at Google

Pete Tanasarnsopaporn : Strategic Growth Manager at Google

Jess Kangwolkij : Agency Business Manager at Google

Bank Wanachaikiat : Program Manager at Google

Gift Anankaphannan : Product Solutions Lead SEA at Google

Mick Pathompakawant : Business Strategy Manager (Performance Lead) at Google


     How are you currently planning your digital media strategy? As a business owner or digital marketer, you’re probably investing a lot of time and effort in coming up with more effective ways to influence your customers to buy products or services. You might ask yourself. Is my current strategy the best for my business? What can I do to make it better?

     With a shift in consumer behaviours and more businesses going online, it has been increasingly difficult for digital marketers to find the right media strategy. Google is well-aware of the trend and understand the complexity required for the fast-growing market of Thailand.

      Google Ads Master will introduce you to different media strategies and various ways to create effective planning. You will learn how to become more strategic and goal-driven marketer and find the right media strategy for your business. We will also show you powerful tools that will help you connect with your target customers at every moment online.

      Join us as we discuss the interesting topic of “Becoming a strategic digital marketer”

      How to become strategic and goal-driven marketers?
      What is the right media strategy for my business to succeed?
      What you will learn from this session

      Join us in this 1-day workshop! We will simplify tips and techniques about media planning to make sure you achieve your business goals through digital marketing! The session will be conducted in Thai starting from 9:00 to 17:00. Lunch and refreshments provided.
True Digital Park session is free to attend (for a limited time). No technical knowledge required, sign up, and come with an open mind and your burning questions!

      Who should attend this session

     *Startups and entrepreneurs* with passionate minds to digital marketing
      *Marketers* marketing manager, Senior media planner and above


Time Program
9.00 AM Registration
9.30 AM The Future of Digital Marketing
10.15 AM Path to become a strategic and goal-driven marketer
10.45 AM Break
11.15 AM Holistic marketing strategy for your business
11.45 AM Success Metrics for your business
12.15 AM Lunch
1.15 PM Accelerate growth with Google Marketing Solutions
2.45 PM Break
3.15 PM Your audience today and how to capture them
4.15 PM Q&A




Bank Wanachaikiat / Program Manager at Google 
Bank is currently a Business Strategy Manager at Google. His main focus is in accelerating growth for Small and Medium businesses through performance marketing solutions and digital audience strategy. Before joining Google, Bank led a regional user-acquisition online marketing channel for the biggest e-commerce company in SEA. Bank is an expert in Performance Marketing and Digital Marketing Strategy across many industries.

Gift Anankaphannan / Product Solutions Lead, SEA at Google
Gift leads the Southeast Asia Performance Solutions Strategies across Google Ads product suite. Her latest passion has been around AI-powered Smart Google solutions such as Smart Shopping and Trueview for Action. She has experiences from varying industries such as finance and oil & gas prior to her MBA at Insead.

Mick Pathompakawant / Business Strategy Manager (Performance Lead) at Google 
Mick currently leads performance-driven products and strategy for Thailand such as Search and Shopping. Prior to Google, Mick was a business consultant and an entrepreneur. ​Mick background was from information and communication engineering and got his MBA from UCLA.

Mook Phipatseritham / Business Strategy Manager (Branding & Partnership Lead) at Google
Mook has joined Google since 2015. Before Google, she had been in Korea for 6 years, working in the biggest Telco in South Korea as their youngest foreign manager focusing on market expansion strategy to SEA and Europe. Mook is a mobile and branding expert. She leads mobile speed acceleration program in Thailand and SEA

Pete Tanasarnsopaporn / Strategic Growth Manager at Google
Pete is currently Business Strategy Manager at Google focusing on SME businesses in Thailand. Before joining Google, Pete was with Ipsos Business Consulting and Euromonitor where she was responsible for market and competitor analysis, and go-to-market strategy across extensive industries.

Jess Kangwolkij / Business Development Manager at Google 
Jess has been with Google for nearly 5 years and is currently a Business Development Manager growing agency businesses and partnership in Thailand. Jess also leads Thailand’s Beauty vertical strategy to digitize top CPG brands. Prior to Google, Jess was in Private Banking managing investment portfolio at Credit Suisse, a leading investment bank and financial services company, in Singapore.