In countries that have successfully controlled COVID-19 like Thailand, it can still be difficult for businesses to operate and adapt to the current situation as the economy has been hit hard by the pandemic. One of the responses we have seen from consumers is that they have made more of a move towards online shopping. They are changing what they are buying, when, and how, and that is why businesses must shift from the offline to the online world to survive. There are many opportunities when it comes to e-commerce, especially if you apply digital marketing strategies like SEO to your online business. So here we have rounded up the latest updates on Facebook and SEO algorithms that will help you grow business successfully online.
Content is one of the ways to optimize your website, and according to the latest update from Google, you should focus on E-A-T factors which stand for Expertise, Authoritativeness, and Trustworthiness. That means that the content on your website should be trustworthy, especially important if you operate in the health and beauty industry. Your sources should be credible and you should provide evidence of the expertise involved in your product or service. For example, if you write medical content, it should include a quote from a qualified doctor to support your claims. The same goes for Facebook, it has the ability to recognize spam-like content and clickbait so genuine, quality content is a must.
As consumers turn to their phones to shop more and more, search on mobile has increased. That means your website needs to look great and function well on mobile. To do this you must address your website’s load time, build a responsive design, use local SEO (with phases like ‘near me’ or ‘open now’) and offer mobile-friendly content to give users the best experience. If users have a positive mobile experience they’re more likely to return to your website again, which will help improve your Google rankings.
There are many ways a website can make itself visible on Google’s SERPs (Search Engine Results Pages). One way is to consider the keywords you are targeting. Those are the words or phrases visitors are searching for; they could be generic keywords, long-tail keywords or FAQ keywords. It is often the case that lesser searched keywords tend to be more specific and have more words in the phrase, but that is not always the case. Those long-tail keywords can be more valuable for a company as the user is searching for something very specific, often with the intent to buy.