Cloud Kitchen: The Next Opportunity?

  • Technology
  • October 05, 2020
Cloud Kitchen: The Next Opportunity?
Alongside food delivery services, cloud kitchens, also known as ghost kitchens, are on the rise in Thailand.

Some of the most popular tech businesses these days are those offering a food delivery service. During COVID-19 Thailand’s food delivery services saw great growth, with the market value expected to continue growing. Alongside food delivery services, cloud kitchens, also known as ghost kitchens, are on the rise in Thailand. Cloud kitchens are centralized, licensed commercial food production facilities that allow any restaurant to rent a space to prepare food for delivery. But do cloud kitchens really work for SMEs and large organizations? We've pulled together a round-up of the opportunities and challenges facing those operating in cloud kitchens today:

 

Opportunities:

- Brand awareness without marketing spend

- Better efficiency

- Lower operational costs

- Access to user data and real-time adaptability

 

Challenges:

- Reliance on third party apps

- Hygiene and food quality

- Different operational process to offline restaurants

- Online only visibility

There’s no denying that cloud kitchens are a great opportunity but the fact is that no one can guarantee business success. Therefore businesses should focus on transforming challenges into opportunities in order to grow, whilst learning from the experience a cloud kitchen provides.

 

Tags

  • Business

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