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Many startup founders are hesitant to negotiate investment contracts in any meaningful way for fear of being seen as too difficult or demanding. The fear of losing potential funding is often acute, which sometimes leads founders to make poor judgment calls or to accept investment terms that are onerous and unfair. As a result of funding and other pressures, investment agreements and other important legal documents are often signed without first having been properly reviewed, relevant laws and regulations are not adequately researched and/or understood, and other important legal and tax matters are either ignored or put on a “to do” list, to be actioned at some future date. But a word of warning – ignoring and/or failing to deal with these and other important legal, regulatory, and tax issues at the beginning of your startup journey can often result in difficulties and even disaster later down the road.
To ensure that problems do not arise in your startup, we would urge startup founders to make sure they understand and appreciate the importance of the following seven legal and business issues before it’s too late.
1.Choosing a suitable legal entity for your startup business
Securing funding is a rite of passage for every successful startup. While your immediate family and friends may invest in your ideas and support you with funds at the initial stages, usually in the form of gifts or personal loans, investors in the next stage of your growth will typically expect to invest and take an equity stake in a separate legal entity, often a limited liability company. For this and for other reasons, some of which will be discussed below, it is important for founders to set up their legal entity in the early stages of their startup journey.
In Thailand, the most suitable vehicle for startups is a private limited company, which is a separate legal entity whose capital is divided into shares, each with the same value. A private limited company must have a minimum of three shareholders. As its name suggests, the liability of the shareholders is “limited” to any amounts unpaid on the shares held by them. Investors, on the whole, feel confident investing in a company rather than in an individual person.
2.Agreements among founders and other shareholders
Conflicts are detrimental to the success of any business, even more so when building your business from scratch. How can you minimize conflicts that may arise among the founders and other shareholders of your startup company? One of the most important ways to avoid conflicts is to be upfront about the roles and responsibilities of the various parties vis-à-vis each other and the management and operation of the startup company. The clearer (and the earlier) these matters are set out in the shareholders’ agreement among the various parties, the better.
A good shareholders’ agreement will be comprehensive in nature, be drafted by a professional legal consultant experienced in working with startups, and should, at a minimum, deal with the following major areas: the rights, duties, and liabilities of each of the shareholders, equity contributions and ownership, business purpose, the role and status of directors and shareholders, how the company is to be managed and by whom, meeting and quorum requirements, whether there will be any share transfer restrictions or other share lock-up mechanism, company dividend policy, rights of first refusal and tag-along and drag-along rights, if any, how are disputes among the directors and/or the shareholders resolved, what happens when someone exits the business or when a particular founder/shareholder is not living up to expectations etc. When conflicts arise between shareholders, the shareholder’s agreement serves as a focal point on issues that are mutually agreed upon – which will, hopefully, help minimize conflicts.
3.Tax planning
Startups normally run on a shoestring budget. Without fully understanding the importance of proper tax planning, startups risk exposing themselves to taxes and other fees that perhaps could have been avoided. In general, the maximum rate of corporate income tax (CIT) in Thailand is fixed at 20 percent of net profits. Startups established as a limited liability company or a registered partnership with a registered capital not exceeding THB 5 million, and who have revenue from the sale of products or services with an annual turnover of not more than THB 30 million will be exempted from the first THB 300,000. For companies whose net profits exceed THB 300,000 but are less than THB 3 million, a reduced CIT of 15 percent will apply. In addition, startups may be eligible to receive certain other tax privileges from the Revenue Department (RD) such as tax measures to promote research and development of technology and innovation, tax measures to encourage SMEs to use computer programs, etc. For Value Added Tax (VAT), companies having revenue exceeding THB 1.8 million per year must register for VAT with the RD.
The Thai Government has also been working hard to promote investment in startups, especially as part of “Thailand 4.0”, which is the plan to move away from a largely agrarian economy to one which is focused on innovation, technology and entrepreneurship. As part of this, Thailand’s Board of Investment (BOI) actively encourages and provides incentives to both foreign and Thai startups engaged in technological innovation, digital platforms, e-commerce, software development, and other specific high- tech industries. Approved projects are entitled to both tax and non-tax incentives, including lengthy exemptions from the requirements to pay CIT.
Startup founders should seek legal advice to determine whether or not their business is eligible to receive promotion from the BOI – which, apart from the economic benefits, may also act as a significant incentive to attract early stage investors.
4. Protecting intellectual property rights
New technology and innovation are at the core of most startup businesses. The risks associated with losing your proprietary rights over the inventions you have so tirelessly created are insurmountable. Thus, from the outset, it is critical that you have a clear understanding about what kind of intellectual property rights (such as trademarks, copyrights, patents or trade secrets) you possess and how they can be protected from being stolen or otherwise illegally used by third parties.
Investors will want to see that any intellectual property associated with your business is protected and that it is actually owned by your startup company. Oftentimes, intellectual property is owned by the individual founders and not the company itself. In such instances, the IP will need to be transferred from the individual owners to the company. In addition, founders should make sure that their employees have a clause in their employment contracts which automatically assigns to the company any IP created by the employee during the course of their employment. By doing this, you will avoid disputes in the future with employees who may claim any IP created by employees during the course of their employment as their own.
Investors will look into these matters in detail before agreeing to make an investment in your company so it is important to deal with these critical matters at the outset.
5. Employment contracts
Your employees are your assets. Although startups usually start out with a very limited number of employees, you should always be sure to enter into a written agreement with them – even if they are your friends!
Employment contracts do not need to be lengthy but they should at a minimum set out the basic terms of employment such as job description, working hours/days, salary, probationary period, if any, bonus, and other entitlements, confidentiality requirements, assignment of IP provisions, and any other matters agreed between the employer and the employee. Other privileges and benefits should be provided as required by the labor law including provident fund contributions under the Provident Fund Act.
Potential investors will expect to see written employment agreements with your employees. If you do not have such contracts in place, it is best that you create them prior to having any investor come in and do due diligence on your company. Failure to have these basic issues in order may make you look unorganized and unprofessional – and may ultimately tip the scales against you in the eyes of an investors, especially if there are also other matters of concern about your business.
6. Complying with specific laws
There are specific laws governing industries such as finance and banking, food, education, insurance, medicine, agriculture and tourism, etc. Startups should be aware of and comply with these specific laws governing their businesses, including with respect to the licenses, certificates and approvals required to operate your business. One of the most recent pieces of legislation that has impacted almost every business in Thailand is the Personal Data Protection Act (PDPA).
Startups that collect personal data from their customers via applications or cookies are required to obtain consents from their customers in relation to the collection, use or disclosure of personal data to third parties in order to comply with the PDPA, which is scheduled to come into effect in June 2021. Failure to comply with the provisions of the PDPA could result in hefty penalties.
7.Beware of exclusivity arrangements
As noted above, the ability to obtain funding from investors is a critical element to the successful growth of any startup company. Unfortunately, the scramble to secure funding often results in startup founders executing MOU’s or term sheets with matching agents that contain onerous provisions. Matching agents are firms who claim to have access to networks of high net worth individuals, angel investors, VC’s or corporate investors. Before entering into any agreements with matching agents, a founder should conduct sufficient due diligence to determine whether or not the matching agent has a track record of successfully finding investors for startup companies, particularly in the same or similar industry.
In particular, founders should think carefully before signing agreements that contain exclusivity provisions which effectively prevent the founders from seeking investors from other sources during the pre-agreed “exclusivity period”. Before signing any document that gives exclusivity to a matching agent, a startup should agree upfront the general terms of any investment that it is prepared to accept, including the valuation and amount of equity it is prepared to give away to an investor.
In addition, any period of exclusivity should be relatively short – otherwise the startup may be stuck for long periods of time without the ability to source investors itself. Finally, to the extent that the startup founder is already in discussions with potential investors at the time it executes an agreement with a matching agent, such potential investors should be carved out as exceptions to any exclusivity arrangement.
<a href="https://www.kap.co.th/kap-x/index.html">KAP-X</a>, an affiliation of Kudun and Partners, is one of Thailand’s leading legal advisors for startups and investors. For more information regarding legal processes or business solutions , please contact the authors or <a href="mailto:kap-x@kap.co.th">KAP-X</a>.
This article is provided by <a href="https://www.kap.co.th/kap-x/seven-key-legal.html">KAP-X</a>.

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Seven Key Legal And Business Issues Every Startup Founder Needs to Know

The True Digital Park team had the opportunity to interview Joh, Rungsun Promprasith, CEO and Co-founder of QueQ, Thailand’s top startup company that implements a queuing management system. Here are some interesting points about managing the queues for vaccination units at True Digital Park and many others throughout Thailand as well as the startup situation during the Covid crisis.
In June 2021, QueQ has applied its platform of the queuing system at various vaccination units, expanding cooperation with vaccination units such as True Digital Park and those in other provinces. The startup has been assisting various vaccination locations such as Chulalongkorn University, ICONSIAM, Asiatique, Srithanya Hospital, NIDA, and Pattaya whereby people who are on the whitelists can book the vaccination date and time through QueQ platform. This system eliminates wait time for the people who generally like to come early in the morning and around noon to pick their paper queues and wait for several hours on location in crowded space.
Joh said that helping True Digital Park setting up the vaccine queuing system resulted in a good performance because TDPK is a model for vaccine units that work with the main system called “Thai Ruamjai'' and use QueQ platform to help reduce congestion when vaccine recipients reach the vaccination unit. The installation stage at TDPK was very quick and the system is useful for QueQ to adapt to other places.
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In the future, the QueQ CEO plans to improve the queuing system to use fewer staff and be able to apply in more business areas. When the national park opens, the QueQ team is preparing to make a reservation system to reduce overcrowding, as well as to check if visitors have been vaccinated before entering the parks. Moreover, QueQ is in the process of discussing with related parties on managing queues and eligibility of people entering Andaman and Chiang Mai Sandboxes. The company is also in negotiation with Electronic Transactions Development Agency (ETDA) on a digital vaccine passport or a vaccine authentication system.
Overall, QueQ now has a group of customers as corporate companies, banks, restaurants, event organizers that helps develop queuing management services. The startup has already deployed its system to 50 hospitals, hoping to change the traditional way that people have to wait in the queue for long periods of time. In the meantime, it is also looking to implement additional features such as e-KYC (electronic know-your-customer), electronic authentication, NDID (National Digital ID) for mobile banking and vaccine passport. 
As Covid-19 pandemic has affected restaurant business, QueQ also has to reduce the cost and find alternative market channels, jumping to other businesses, and become an SME instead of a startup because VCs are reducing their funds, making it difficult for startups to find investments. When asked what have QueQ prepared for when Covid-19 pandemic ends, Joh believes that in the future, there will be startups who compete with his company’s legacy system and corporate will definitely turn to the same market. Therefore, QueQ has been upskilling his team to stay ahead in the competition.
In the end, Joh advised other entrepreneurs that beside knowledge and digital ideas, soft skills are also important for the members in the company such as soft skills for managing and understanding people. He said we must keep up with the behaviors of people because they change every day. Some may not understand the new technology we introduce to them; therefore, we have to use the soft skills to find ways to educate them about the new tech.

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Reducing the crowds at vaccine units, Thai startup “QueQ” works quickly to implement queuing system

This Act applies to efficiently protect people's personal data such as phone number, Line ID, email, address, or bank account no matter in paper form or digital form. 
In the past, many businesses have collected a large amount of customer information for marketing purposes. But after the PDPA Act is enacted, private businesses and SMEs will no longer be able to keep customer data for a long period of time.
On 24 June 2021, True Digital Park organized an online discussion called <a href="https://www.facebook.com/watch/live/?v=2006236769523456&amp;ref=watch_permalink" target="_blank" rel="noopener">TDPK TALK: Global Tech Review  “Preparing and implementing PDPA compliance policies in Thai companies” powered by Tilleke &amp; Gibbins</a> to talk with the legal experts from Tilleke &amp; Gibbins and True Digital Group to discuss ways for Thai entrepreneurs to prepare for PDPA.
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<img class="alignnone wp-image-1575" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/pdpa-pic-cap.jpg" alt="" width="708" height="356" />
<h3>4 important obligations for businesses to oblige before PDPA come into effect include:</h3>
<h4>1. Duty to collection, use, or disclose of personal data  </h4>
<ul>
<li style="font-weight: 400;" aria-level="1">Set a Records of Processing Activity (ROPA) to help analyze data minimization and purpose limitation </li>
<li style="font-weight: 400;" aria-level="1">Set a privacy notice to notify customers to show transparency in collection, usage or disclosure of personal data. Customers’ consent will also be required.</li>
<li style="font-weight: 400;" aria-level="1">Select data processor according to the duties and issue data processing agreement </li>
<li style="font-weight: 400;" aria-level="1">In the event that the data controller sends or transfers personal data to third countries, Binding Corporate Rules (BCR) or standard contractual clauses must be provided.</li>
</ul>
<h4>2. Duty to secure the data</h4>
<ul>
<li style="font-weight: 400;" aria-level="1">Data controllers have to determine measures or policy within the organization to standardized data management, if a data breach occurs, there may be problems.</li>
</ul>
<h4>3. Duty to grant rights to data owners</h4>
<ul>
<li style="font-weight: 400;" aria-level="1">The company must prepare a process for data owners to exercise their rights. For example, the preparation to oblige by users’ requests such as to view their data collection and amend their consent.</li>
</ul>
<h4>4. Duty to designate a data protection officer (DPO)</h4>
<ul>
<li style="font-weight: 400;" aria-level="1">The DPO is responsible for advising how organizations should comply with PDPA Act</li>
<li style="font-weight: 400;" aria-level="1">DPO must understand the organization, the PDPA act, and IT &amp; security very well</li>
<li style="font-weight: 400;" aria-level="1">DPO can be either a team or an individual</li>
</ul>
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Data management process
1. Designate a data protection officer (DPO)
2. Set a Record of Processing Data (ROPA) to help organizations learn how personal data is processed. This will allows privacy notices to be done appropriately 
3. Provide other documents
<ul>
<li style="font-weight: 400;" aria-level="1">Internal policy</li>
<li style="font-weight: 400;" aria-level="1">Data breach </li>
<li style="font-weight: 400;" aria-level="1">Data subject rights </li>
<li style="font-weight: 400;" aria-level="1">Security</li>
<li style="font-weight: 400;" aria-level="1">Data processing agreement</li>
<li style="font-weight: 400;" aria-level="1">Standard contractual clauses, in case you transfer the personal data to third countries </li>
</ul>
4. Set up security measures
5. Create other tasks such as DPIA (Data Protection Impact Assessment)
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Who has to comply with the PDPA policies?
Every business that collects, uses, or discloses personal data needs to follow the PDPA act. 
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In conclusion, the business sector should not collect more than what is needed and use the data according to the purpose notified to the data subject prior to or at the time of such collection to avoid the problem that might occur in the future.
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Related article: <a href="https://www.truedigitalpark.com/en/insights/articles/115/what-pdpa-means_1" target="_blank" rel="noopener">What the PDPA means for businesses and people</a>
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Preparing and implementing PDPA compliance policies in Thai companies

<h5>What is Legal Due Diligence?</h5>
LDD is the process of gathering, understanding and evaluating all legal risks prior to an investment or funding by the investor. The investor conducts LDD to fully understand the benefits and risks for the investment. Prior to the LDD, the potential investor would provide to the business the “Term Sheet”, a document consisting of the framework and key terms that are set up for negotiating in the final definitive agreements such as share subscription agreement and shareholders’ agreement.
Conversely, LDD keeps and prevents startups from conducting non-compliance activities and takes effective measures to prevent such conduct.
<h5>At every funding stage listed below, LDD is required.</h5>
<img class="size-full wp-image-1712 aligncenter" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/img-detail02.jpeg" alt="" width="527" height="269" />
Before conducting LDD, a startup will enter into the Term Sheet with investors, which is a non-binding document that indicates the proposed terms and conditions of a potential transaction. Key terms of the Term Sheet are generally comprised of provisions on the proposed transaction and valuation, investment instruments, investment considerations, pricing of shares, the condition precedent to closing, share transfer restriction, representations and warranties, drag-along or tag-along rights, exclusivity period, due diligence, non-compete agreement, confidentiality, anti-dilution, governing law, and other relevant provisions.
Once the Term Sheet is finalised, LDD will commence. In this stage, the investors will request to have a face-to-face meeting with founders of the startup and may typically request for a large number of documents that must be carefully examined as follows:
<ul>
<li style="font-weight: 400;" aria-level="1">Company information: Stage of business, products, financial and market plan, operation, potential customers and suppliers.</li>
<li style="font-weight: 400;" aria-level="1">Corporate documents and shareholding structure: Memorandum, Articles of Association, records of all minutes of board meetings and shareholder meetings for the last three years, list of shareholders, share register book, share certificate, and any tax registration.</li>
<li style="font-weight: 400;" aria-level="1">Financial documents: Audited financial statements for the last three years, recent unaudited financial statements, documents relating to banks or other lenders including financing documents and loan documents.</li>
<li style="font-weight: 400;" aria-level="1">Material agreements: Material agreements that might adversely affect the transaction i.e. partnership agreement, agreement on supply, maintenance, sale and purchase of goods, lease agreement, licensing and franchise agreement, and other operating agreement of the business.</li>
<li style="font-weight: 400;" aria-level="1">Assets: Documents relating to properties and intellectual property-related i.e. trademarks, copyright and patents, immovable property and movable property, and inventory.</li>
<li style="font-weight: 400;" aria-level="1">Permits and licenses: All licenses including permit, certificate, approval and application issued to a company.</li>
<li style="font-weight: 400;" aria-level="1">Human resources: Total number of employees, employment agreements including employee entitlements, health benefits and welfare, work rules, HR policy, work permits, and current labor disputes.</li>
<li style="font-weight: 400;" aria-level="1">Insurance: Insurance policies such as employee health insurance and asset insurance.</li>
<li style="font-weight: 400;" aria-level="1">Litigation: Pending litigation by or against the company, or any potential litigation, arbitration or investigation, and insurance program that covers liabilities of the company.</li>
</ul>
When completing the LDD, the results obtained will determine the decision making of all investors, which will directly impact the valuation of the startup.
<h5>Considerations</h5>
We have highlighted the following common issues that we have previously encountered, which should be taken into consideration when preparing the LDD:
<ul>
<li style="font-weight: 400;" aria-level="1">Growth: All investors wish to deeply understand the company’s markets and products, and ensure that such a startup can grow and, in return, offer strong earnings growth to investors.</li>
<li style="font-weight: 400;" aria-level="1">Incomplete documents: When a startup cannot provide documents evidencing the registration of the company, share register and share certificate, tax documents, or any other past records, investors become weary amid uncertainty. Lacking such documents may create distrust and startups appearing less credible. Hence, a startup should ensure that all documents are properly recorded since the start of its business operation.</li>
<li style="font-weight: 400;" aria-level="1">Permits and licenses: Startup fails to apply for relevant licenses and fails to comply with licensing requirements. Also, permits and licenses are not renewed within a specified period of time.</li>
<li style="font-weight: 400;" aria-level="1">IP assignments: Technically, the investor wishes to ensure that the ownership and rights of work product created by any employee is properly transferred to the company.</li>
<li style="font-weight: 400;" aria-level="1">Loan transaction: As investors wish to ensure that loans do not have legal risks, loan transactions from either directors, employees or external sources must be evidenced in official forms as stipulated by the law.</li>
<li style="font-weight: 400;" aria-level="1">Human resources: Work rules that are not in compliance with Thai law including the hiring of foreign workers that do not have a legal work permit needs to be addressed and rectified.</li>
<li style="font-weight: 400;" aria-level="1">Litigation: There are lots of pending litigation and arbitration, which put the business at risk.</li>
</ul>
While tedious, LDD is a process that will help ensure preparedness and maintain transparency, which is highly significant for startups as it helps to ensure the credibility of the startup allowing investors to critically assess the business and be fully informed of their investment before it can consider entering into any transaction with any investors or even listing it in the capital market.
<a href="https://www.kap.co.th/kap-x/index.html">KAP-X</a>, an affiliation of Kudun and Partners, is one of Thailand’s leading legal advisors for startups and investors. For more information regarding legal processes or business solutions , please contact the authors or  <a href="mailto:kap-x@kap.co.th">KAP-X</a>.
This article is provided by <a href="https://www.kap.co.th/kap-x/startup-laptop.html">KAP-X</a>.

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An Essential Guide to Preparing Your Startup Term Sheet

In general, telemedicine aims to assist healthcare professionals in providing services or consultations, including assessment, diagnosis, treatment, and consultation, to patients via “remote technology”, a system providing remote medical facility services i.e. real-time interactive communications, or audio/video conferencing as a method to minimize in-patient visits.
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In order to protect and ensure the safety of patients and set appropriate standards for telemedicine, the Ministry of Public Health (MOPH) issued the Notification regarding Standards of Service in respect of Medical Facilities via Telemedicine System B.E. 2564 (2021) (the “Telemedicine Notification”) on January 18, 2021, which came into force on February 2, 2021. Under the Telemedicine Notification, the licensee and manager of a medical facility business who wishes to operate a telemedicine service business is required to observe and adhere to the following seven criteria.
1. Additional Service Offering
Add telemedicine service as an additional service to its services for health facilities business currently registered with the Department of Health Service Support, the MOPH
2. Sufficient Manpower
Provide sufficient professional practitioners and staff to ensure that the original established medical site will not be affected
3. Telecommunications and IT system
Provide a telecommunications service system and equipment to facilitate communication between service providers and recipients, and ensure the IT system is sufficiently secure enough to meet the IT security system standards
4. Process
Provide registration details, medical records, treatment reports, examination and verification of telemedicine process at every step
5. Compliance by professional practitioners
Control and supervise all professional practitioners at the medical facility to ensure they comply with the standards of care, and applicable laws and regulations related to professional practitioners
6. Notify patients
Inform patients of treatment methods, service procedures, and consequences and/or risks from using telemedicine services
7. Maintenance of Equipment
Ensure that the telecommunications service system and equipment are sufficiently maintained in order to mitigate any risks that may occur
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Prior to this, the Thailand Medical Council (TMC) issued the Notification regarding the Guidelines in respect of Telemedicine or an Online Clinic No. 54/2563 on July 21, 2020 (the “TMC Notification”) to regulate professional medical practitioners. Under the TMC Notification, a professional practitioner is allowed to provide such telemedicine service only at the established medical site, and must strictly comply with the Professional Standards for Medical Practitioners B.E. 2555 (2012), as amended, and other notifications issued by the TMC. Both professional practitioners and patients must be aware of the limitations of communication technology. In addition, the service providers should be aware that the safety and security of the information system must be in accordance with the Personal Data Protection Act B.E. 2562 (2019) and the Electronic Transactions Act B.E. 2544 (2001), as amended.
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<a href="https://www.kap.co.th/kap-x/index.html" target="_blank" rel="noopener">KAP-X</a>, an affiliation of Kudun and Partners and one of Thailand’s leading legal advisor for startups and investors, anticipates the number of patients using telemedicine services will increase due to the social distancing requirements caused by the COVID-19 pandemic as it is a suitable and effective alternative for service providers to communicate with patients. For more information about the relevant regulations or any other notifications relating to telemedicine services, please contact the authors or <a href="mailto:kap-x@kap.co.th" target="_blank" rel="noopener"> KAP-X</a>.
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This article is provided by <a href="https://www.kap.co.th/kap-x/The-Rapid-Growth-new.html" target="_blank" rel="noopener">KAP-X</a>.

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The Rapid Growth of Telemedicine Startups to Combat COVID-19

On 20 July 2021, True Digital Park organized an online discussion called “<a href="https://www.facebook.com/watch/live/?v=242237774397196&amp;ref=watch_permalink" target="_blank" rel="noopener">TDPK TALK: Basic knowledge of labour law that employers must know</a>” to talk with legal experts from Tilleke &amp; Gibbins about basic employment contracts for Thai entrepreneurs. 
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In Thai Civil and Commercial Code Section 575, it is said that hiring is a contract whereby a person, called the employee, agrees to render services to another person, called the employer, who agrees to pay remuneration for the duration of the services. 
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Hiring can be done in writing or verbal format. But in order to prevent disputes between employers and employees in the future, Chusert Supasitthumrong, a partner at Tilleke &amp; Gibbins, suggested that business and startup entrepreneurs should have written hiring contracts instead of having just verbal agreements.
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Jamorn Pornponwat, a lawyer at Tilleke &amp; Gibbins, says that non-compete agreement is also important. The agreement prohibits employees from working with business competitors. This agreement can be in 3 types:
&nbsp;
<ol>
<li style="font-weight: 400;" aria-level="1">Non-competition clause: a clause that defines a certain period of time and area. The job and position matters, usually executives, managing directors, academicians, and experts are prohibited.</li>
<li style="font-weight: 400;" aria-level="1">Non-solicitation clause: the contract prohibits soliciting employees to work with competitors.</li>
<li style="font-weight: 400;" aria-level="1">Confidentiality clause: company confidential agreement</li>
</ol>
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These are the topics startups should pay attention to. When being in the business for a while, employees may be drawn to work with competitors.
&nbsp;
The most important issue that should be included in the hiring agreement is “Termination of the Contract”. There are 2 broad types of termination of employment.
<ol>
<li>Employment contract with definite duration</li>
<li style="font-weight: 400;" aria-level="1">Employment contract with indefinite duration: divided into two types:
<ol>
<li style="font-weight: 400;" aria-level="1">Termination with a cause such as an employee neglecting his/her duties, causing harm to the employer/company, violating the law, etc.</li>
<li style="font-weight: 400;" aria-level="1">Termination without cause. In this case, the employer must notify the employee before the end of the contract and provide severance pay as well.</li>
</ol>
</li>
</ol>
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And the last topic that many entrepreneurs are wondering about is the  termination of employment in the Covid-19 situation. The speaker suggests that employers have the right to terminate employment, but it must be proven that the pandemic has a severe impact on the employer's business that it is unable to operate the business anymore. In this case, the employer still has to pay severance and must notify the employees in advance.
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True Digital Park is offering useful talks and events in our community events page, please check them out: <a href="https://www.truedigitalpark.com/events">https://www.truedigitalpark.com/events</a>
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.

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Basic knowledge of labour law that employers must know

On 13 July 2021, True Digital Park organized an online talk called <a href="https://www.facebook.com/watch/live/?v=1189412328196668&amp;ref=watch_permalink" target="_blank" rel="noopener">TDPK TALK : Startup Story EP.11 "Startup journey and the fast paced world"</a> with Chatchanart Charanwattanakit or JoeZ, Co-Founder and CMO of Seekster to talk about the history of Seekster and business advice in the Covid-19 situation. 
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The beginning of Seekster started when JoeZ met Sahib Anandsongvit (CEO of Seekster) at an internship program in 2015, and then Sahib persuaded him to start a business together. At the first attempt, Seekster was meant to be a website for all services such as cleaning people, handymen, photographers, or even tutors. 
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However, it was not as successful as it should be because Seekster does not have a clear vision about what service they should focus on. After that, they noticed that the customers were most interested in the cleaning service. Therefore, they came up with more ideas by choosing good and reliable housekeepers to serve customers. Seekster later became well-known as a business platform that brings reliable service of cleaning crew and handymen together.
&nbsp;
After being successful for a while, Seekster didn’t stop improving themselves and continued to build on what they have expertise and created other businesses for the users which are Workforce, a ready to use platform that provides technology, operation, and marketing services to business and government, and Seektown, a community management system for management of markets, department stores, community malls, and rental spaces.
&nbsp;
During the Covid-19 outbreak, Seekster has encountered serious problems, just like everyone else in business. They decided to shift from the usual B2C service to a new version of B2B to help them get through the crisis, such as a screening for vaccinated cleaning people, disinfectant service, big cleaning service for offices, and providing on-site Covid testing. 
&nbsp;
As we can see, Seekster did not only change their business and adapt quickly, but also expand their business in other areas. JoeZ also suggests to people who want to be a startup that in starting a business, remember that “Marketing to everyone is marketing to no one. We have to know our target first, then expand the market further, if there is no clarity, it can cause confusion”. He also encourages people to have basic digital literacy skills because it is very essential in today's world.
&nbsp;
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Startup Story, an event from True Digital Park organized to prepare young entrepreneurs for the digital world by upskilling and reskilling and understanding in business.
&nbsp;
Please check them out: <a href="https://www.truedigitalpark.com/events" target="_blank" rel="noopener">https://www.truedigitalpark.com/events</a>
&nbsp;
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.

get-some-insights-from-veteran-startup-joez-co-founder-of-seekster

Get some insights from veteran startup JoeZ, Co-founder of Seekster

On 30 June 2021, True Digital Park organized an online discussion called <a href="https://www.facebook.com/TrueDigitalPark/videos/1771835559684365" target="_blank" rel="noopener">Tech Master Talk: Bringing the Power of Data to Your Business powered by LSEG (London Stock Exchange Group)</a> to discuss how data can be used to help businesses perform better by talking to 3 speakers from LSEG (London Stock Exchange Group) and LINE MAN Wongnai.
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Sakwannueng Trakoolshoke-satian (Champ), Lead Data Scientist, LSEG (London Stock Exchange Group)  </li>
<li style="font-weight: 400;" aria-level="1">Chusana Nuntanart (Dew), Senior Data Scientist, LSEG (London Stock Exchange Group)  </li>
<li style="font-weight: 400;" aria-level="1">Manussanun Buranachokphaisan (Kaew), Senior Data Engineer, LINE MAN Wongnai</li>
</ul>
 
Here are some useful information companies can take to transform your business into a data-driven business.
&nbsp;
Data analytics lifecycle recommended for businesses 
&nbsp;
<ol>
<li style="font-weight: 400;" aria-level="1">Understand the business: You need to understand what your business does and what data you need. Then start asking questions and goals on how to use data for your organization. For example, sales and marketing are focused on sales, but customer service is focused on customer satisfaction.</li>
<li style="font-weight: 400;" aria-level="1">Data Collection: Consider what kind of data you need in order to answer your questions and reach your goals. Collect the needed data and store it securely. If that set of data is insufficient to understand your users, find out what more you can collect.</li>
<li style="font-weight: 400;" aria-level="1">Data Preparation or Data Cleaning: If your data is in an inaccurate format, clean the data before using. In this process it may take a lot of time.</li>
<li style="font-weight: 400;" aria-level="1">Data Exploration: Exploring and looking at the data trend. For example, the E-commerce business would look to analyze trends from transactions daily/ weekly/ monthly/ quarterly/ yearly.</li>
<li style="font-weight: 400;" aria-level="1">Data Analytics: This step is advanced analytics. It is data science. Using statistics, data scientists can find out insights of the data then develop a model for machine learning. Some companies combine steps 4 and 5 together.</li>
<li style="font-weight: 400;" aria-level="1">Visualization: To present data in a visual form such as dashboard, heatmap, and graph, it is important to communicate through proper size, colour, and form.</li>
</ol>
&nbsp;
Job positions of people working with data analytics lifecycle include:
<ol>
<li style="font-weight: 400;" aria-level="1">Business Analyst (BA)</li>
<li style="font-weight: 400;" aria-level="1">Data Engineer</li>
<li style="font-weight: 400;" aria-level="1">Data Analyst </li>
<li style="font-weight: 400;" aria-level="1">Business Intelligence (BI)</li>
</ol>
<img class="alignnone wp-image-1615" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/%E0%B8%A3%E0%B8%B9%E0%B8%9B%E0%B9%83%E0%B8%8A%E0%B9%89%E0%B9%83%E0%B8%99-Data-2.jpg" alt="" width="621" height="349" />
Recommended tools for effective data management
<ul>
<li style="font-weight: 400;" aria-level="1">For data engineer: MySQL and Python </li>
<li style="font-weight: 400;" aria-level="1">For data Scientist: Python (there is a library such as Pandas, NumPy)</li>
<li style="font-weight: 400;" aria-level="1">For business Intelligence: Tableau, Power BI, Excel</li>
<li style="font-weight: 400;" aria-level="1">For anyone in the organization: Basic tools such as Microsoft Access and Microsoft Excel to create database and visualisation</li>
</ul>
&nbsp;
Ms. Manussanun, Senior Data Engineer from LINE MAN Wongnai, says that her company also uses cloud service platforms from Google Cloud and AWS to help set up a database within the organization.
&nbsp;
Companies have to start asking 2 questions to help planning and managing fundamental data within the organization:
<ol>
<li style="font-weight: 400;" aria-level="1">How to store the data?</li>
<li style="font-weight: 400;" aria-level="1">How to collect the data?</li>
</ol>
&nbsp;
In the first stage, there are 2 positions that are needed in data-driven businesses: 
<ul>
<li style="font-weight: 400;" aria-level="1">Data Engineer</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Business Intelligence or Data Analyst</li>
</ul>
&nbsp;
In the working process, the data engineer will create a data platform and data pipelines to put data in the correct format, then send it to business intelligence (BI) and apply for visualization or dashboard. 
&nbsp;
Once the company has begun to see the benefits of the steps above, the company can develop the data into insights and hire data scientists into the team later.
&nbsp;
Challenges in data science include:
<ul>
<li style="font-weight: 400;" aria-level="1">Data Quality: Some data has to be cleaned before using</li>
<li style="font-weight: 400;" aria-level="1">Data Literacy: Executives and team members sometimes lack understanding or do not see the importance of data collection and analyzation; therefore data engineer or data scientist must show them how beneficial data can offer and get everyone on the same page</li>
</ul>
&nbsp;
Mr. Chusana, Senior Data Scientist of LSEG, said the accuracy of the data is very important. Therefore, the company should always recheck data and try to avoid making mistakes.
&nbsp;
Nowadays, data science has become a popular career because it helps support the company by using machine learning. After analysis, the results can provide more accurate directions for the companies to reach their goals than having the company relying on directions from top executives. 
&nbsp;
If you are looking to change your career, our speaker recommends upskilling and reskilling by learning more about statistics and programming such as MySQL, Python, Tableau, Microsoft Access, and Excel.
&nbsp;
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True Digital Park is offering useful talks and events in our community events page, please check them out: <a href="https://www.truedigitalpark.com/events" target="_blank" rel="noopener">https://www.truedigitalpark.com/events</a>
&nbsp;
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.

bringing-the-power-of-data-to-your-business_1

Bringing the Power of Data to Your Business

With these problems, an AI-powered diagnostic application called 'Agnos' was created by Paphonwit (Wit) Chaiwatanodom, CEO and co-founder of Agnos Health. This Thai health tech startup addresses patients’ pain points and solves the problems by using AI to help diagnose diseases. 
On <a href="http://thailandgamechanger.com/2021/07/22/ep-57-paphonwit-chaiwatanodom-co-founder-and-ceo-at-agnos-health-accessible-reliable-and-cost-effective-healthcare/" target="_blank" rel="noopener">Thailand GameChanger</a>, we had the opportunity to interview Wit from Agnos about Thailand's current health tech and Covid-19 situation as well as the goal Agnos hopes to accomplish in the future.
&nbsp;
Wit tells that Agnos was born because he saw the problem of the management system of doctors and patients. Due to the fact that the number of patients is larger than doctors, forcing patients to wait for a long time just to meet the doctor. Moreover, he noticed that more than 50% of Thai people do not have basic health literacy. Therefore, when they get a little sick, they immediately go to hospital without analyzing their symptoms well first.
&nbsp;
Agnos co-founder and his team of doctors and partners started to develop a symptom checker AI system helping patients diagnose their conditions by themselves at the initial stage of their sickness. Agnos application is a health screening platform for people to help analyze their own symptoms before going to the hospital in severe cases or getting recommendations on medicines at an Agnos partner’s drugstore. Now Thailand is facing the Covid-19 crisis, the company has also developed a new feature for Covid-19 basic diagnosis and received positive feedback from users, with up to 60,000 visitors.
&nbsp;
Agnos Health is a health tech startup which is related to the life and health of people. Therefore, they took more than a year to develop the system because of many steps working with doctors and teams. The challenge found in the process is the algorithm to manage the massive data that Agnos team has to make sure it is effective and secure for users.
&nbsp;
Wit also mentioned that the big problem of Health Tech in Thailand is that the government tries to compete with private companies, resulting in inefficiency. This is a lose-lose situation. He suggests the government should use the data that it has in hand to help startups by fostering and regulating them instead of being competitors. In the end, the CEO of Agnos said that their goal is to be the center of the health tech ecosystem, being the health companion of every person to have a better life.
&nbsp;
For those who are interested in using the platform to check their symptoms, Agnos application is available free on Google Play and Apple Store.
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Thailand GameChanger podcast is focused on the driving forces behind the startup ecosystem in Thailand and Southeast Asia, produced by True Digital Park and hosted by Michael Waitze.
See more episodes at <a href="http://thailandgamechanger.com/" target="_blank" rel="noopener">http://thailandgamechanger.com/</a>
&nbsp;
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.

agnos-your-health-companion-that-brings-ai-to-diagnose-symptoms

Agnos: Your health companion that brings AI to diagnose symptoms

&nbsp;
According to <a href="https://www.scb.co.th/th/personal-banking/stories/open-startup-investment.html" target="_blank" rel="noopener">SCB Bank</a>, there are 2 ways to finance your startup. The first way is through Venture Capitalists (VC) who are investors in a form of organizations that raise funds for well performing companies with great opportunity to grow in the future. VCs generally invest for 3-5 years and also give advice to entrepreneurs while the financial support is given to them based on these 3 main purposes: 
&nbsp;
<ol>
<li style="font-weight: 400;" aria-level="1">For businesses that are in the early stage</li>
<li style="font-weight: 400;" aria-level="1">For businesses that are scaling or entering new markets.</li>
<li style="font-weight: 400;" aria-level="1">For businesses that want to acquire shares of a particular business through leveraged buyout or management buyout</li>
</ol>
&nbsp;
The second funding source is Angel Investor. They generally provide funding to startups in the beginning stage, using their own money. Therefore, angel investors are suitable for businesses that need a small grant, maybe a few million baht. Angel investors can also offer good advice because most of them have prior management experience.
&nbsp;
<img class="alignnone size-full wp-image-1579" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/funding-1.jpg" alt="" width="600" height="400" />
The third way for startups to raise funds is through Government Grant. The government supports businesses in terms of funding for new businesses or startups. Agencies that provide funding include the National Innovation Agency or <a href="https://www.nia.or.th/" target="_blank" rel="noopener">NIA</a>, and Digital Economy Promotion Agency or <a href="https://www.depa.or.th/th/funds" target="_blank" rel="noopener">depa</a> that supports digital startups.
The last common option to finance your startup, according to an article from <a href="https://www.peerpower.co.th/blog/investor/invest/crowdfunding-opportunity/" target="_blank" rel="noopener">peerpower.co.th</a>, is Crowdfunding, which is also a great way to raise funds. Crowdfunding comes from 2 words which are crowd and funding. But in this meaning it refers to raising funds from large numbers of people around the world through an Internet-based platform called Funding Portal. Therefore, entrepreneurs can access a large amount of funding. There are 4 types of crowdfunding
&nbsp;
<ol>
<li style="font-weight: 400;" aria-level="1">Donation Crowdfunding: Funds raised to business owners without asking for anything in return.</li>
<li style="font-weight: 400;" aria-level="1">Reward Crowdfunding: Funds raised for businesses to create goods and services. The fundraisers will receive products and services produced or benefits related to them in return.</li>
<li style="font-weight: 400;" aria-level="1">Equity Crowdfunding: Investors have the rights to company’s shares in exchange for capital. They can also have the opportunity to receive dividends from the business in the future.</li>
<li style="font-weight: 400;" aria-level="1">Peer to Peer Lending (P2P lending): Similar to personal loans. It is a loan application in which the borrower asks to raise funds from investors with the aim of using it for the purposes stated in advance. It raises funds through an online platform, which offers loan agreements and repayments in installments with interests as specified in the contract.</li>
</ol>
&nbsp;
In conclusion, even if an entrepreneur has a good team with great ideas to innovate; without funding, it can be quite difficult for the business to lift off. Entrepreneurs should learn more about how to raise funds and ways to approach different investors. 
&nbsp;
For startups or entrepreneurs who are looking to open a business in Thailand and learn more about funding, True Digital Park is offering the TDPK Startup Booster Program. This program includes mentors and partners who are giving advice to launch a successful startup in Thailand. 
&nbsp;
Visit: <a href="https://www.truedigitalpark.com/en/startup-support/tdpk-startup-booster" target="_blank" rel="noopener">https://www.truedigitalpark.com/en/startup-support/tdpk-startup-booster</a>

four-most-common-ways-for-startups-to-raise-funds_1

Four most common ways for startups to raise funds

&nbsp;
Workplaces have a direct impact on employees' performance in a huge way. A creative environment helps contribute to making the employees and organizations more progressive. Article from <a href="https://voip.review/2020/08/31/impact-workplace-environment-work-performance/">voip.review</a> talks about the impact of the workplace environment on work performance. It mentions that if the environment is attractive and comfortable, it will bring positive energy among employees, who in turn will produce good productivity and success. On the contrary, unfavorable workplaces can decrease employee performance and also cause stress at work.
&nbsp;
The article said that the physical environment, such as a comfortable working environment, cleanliness, working/ desk area, and an informal meeting area, is undoubtedly one of two factors that are important for employees’ health and well-being.
&nbsp;
Therefore, we can see that offices are increasingly adapted to match people's working lifestyles in the last few years. A good workplace should be in a good location and provide green space, relaxation space, learning space, and a variety of foods and restaurants to choose from. These will encourage a better work-life balance for employees’ and make them happier.
&nbsp;
To support the role of Southeast Asia’s largest tech and startup hub, True Digital Park (TDPK) offers office and co-working spaces for all tech entrepreneurs and startups.
<img class=" wp-image-1536 aligncenter" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/Phase-2-front-view.jpg" alt="" width="591" height="332" />
True Digital Park is currently developing a new project (Phase 2), located near the first project in the heart of Bangkok CyberTech District, on Sukhumvit Road, directly linked to the Punnawithi BTS Station.
&nbsp;
To continue driving the tech and startup community, the campus has been designed under the concept of LIVE, LEARN and WORK, awakening the new generation to be ready for the future. 
&nbsp;
This area is well equipped with a wide range of facilities suitable for digital worklife. This place is also surrounded by tech businesses and startups, giving everyone the opportunity to be part of this digital ecosystem that supports the creativities of digital and tech enthusiasts.
&nbsp;
Building Highlights
<ul>
<li style="font-weight: 400;" aria-level="1">Directly linked to the Punnawithi BTS Station</li>
<li style="font-weight: 400;" aria-level="1">45,000 square meters of the whole project area</li>
<li style="font-weight: 400;" aria-level="1">12-storey building with 9 levels for office spaces and 3 levels for retail spaces</li>
<li style="font-weight: 400;" aria-level="1">Restaurant and cafe area</li>
<li style="font-weight: 400;" aria-level="1">License plate reader system and face recognition system</li>
<li style="font-weight: 400;" aria-level="1">Free Member WiFi access</li>
<li style="font-weight: 400;" aria-level="1">Common area for activities and exercise</li>
<li style="font-weight: 400;" aria-level="1">Co-sharing space, amphitheater, digital library, and meeting room</li>
<li style="font-weight: 400;" aria-level="1">Applying for WELL-Gold CertificationTM and TREES CertificationTM (Thai’s Rating of Energy and Environmental Sustainability)</li>
<li style="font-weight: 400;" aria-level="1">The Whizdom 101 condominium located at the back of the project</li>
</ul>
<img class="wp-image-1527 alignleft" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/English_version_of_Phase_2-1.jpeg" alt="" width="370" height="370" /><img class="alignnone wp-image-1528" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/English_version_of_Phase_2-2.jpeg" alt="" width="369" height="369" />
<img class="wp-image-1529 alignleft" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/English_version_of_Phase_2-3.jpeg" alt="" width="371" height="371" /> <img class="alignnone wp-image-1530" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/English_version_of_Phase_2-main.jpeg" alt="" width="488" height="325" />
&nbsp;
More details about True Digital Park’s new development: <a href="https://www.truedigitalpark.com/en/spaces/new-development">https://www.truedigitalpark.com/en/spaces/new-development</a>
&nbsp;
For office leasing please contact Sole Agent CBRE Tel: 02 119 2715 or 089 939 6596

how-workplace-environment-affect-performance-and-success

How workplace environment affect performance and success

&nbsp;
The National Innovation Agency (NIA), in collaboration with True Digital Park and other public and private partners, has named Punnawithi as Bangkok CyberTech​ District​. It will be a model for Thailand's digital district, featuring the most complete startup ecosystem in Southeast Asia. It is equipped with facilities that support the creativities of digital and tech enthusiasts.
&nbsp;
In addition, the heart of the Bangkok CyberTech District is an interconnected ecosystem for government, private agencies, universities, startups and the world's leading technology companies together in an area of over 200,000 sq.m. connected to Punnawithi BTS Station in the name of True Digital Park, Southeast Asia's largest tech and startup hub. This large facility houses co-working spaces, event spaces, and private office spaces for Thai and foreign entrepreneurs to share their work, knowledge and have a multitude of networking opportunities. 
<img class="alignnone wp-image-1318" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/pNrDVwHC-5bf4d38c9e351.jpeg" alt="" width="336" height="198" />
Bangkok CyberTech District is a great opportunity for Thailand to drive and incubate young startups to the international level and drive Thailand’s <a href="https://www.truedigitalpark.com/en/insights/articles/15/10-thai-s-curve-industries" target="_blank" rel="noopener">targeted industries</a> with the cooperation of many sectors. Moreover, this area offers easy access for entrepreneurs to technical specialists, opportunities in the field of digital and innovation, technological knowledge and funding.
&nbsp;
To get things into action, True Digital Park and NIA have launched a new project called “Bangkok CyberTech District Sandbox”  to give startups the opportunity to test their products with users before entering the market.
<img class="wp-image-1468 aligncenter" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/cybertech-sandbox1.jpeg" alt="" width="637" height="358" />
Bangkok CyberTech District Sandbox is a project that will help jump-start Thai startups to test their technology, providing opportunities and funding to help them develop the potential products/services in order to continue to grow in the future.
&nbsp;
Qualifications
<ul>
<li style="font-weight: 400;" aria-level="1">Startup or entrepreneur with early-stage products or services that have not received any funding or have been funded in seed round but no more than Series A level</li>
<li style="font-weight: 400;" aria-level="1">Businesses must have an MVP (Minimal Viable Product) that can be used to test the market, such as websites, platforms, applications, or products</li>
<li style="font-weight: 400;" aria-level="1">A business that enriches society using digital innovation technology</li>
<li style="font-weight: 400;" aria-level="1">A company that is registered in Thailand and can participate in activities designated by the project for the duration of the project, such as workshops, business plan reporting, mentor consultation and evaluation</li>
<li style="font-weight: 400;" aria-level="1">You must have at least 3 members in a team</li>
</ul>
You will get
<ul>
<li style="font-weight: 400;" aria-level="1">The 2 selected teams could receive 150,000 baht in funding to test products on the market with real users in Bangkok CyberTech​ District​ </li>
<li style="font-weight: 400;" aria-level="1">Access to users’ data in Bangkok CyberTech​ District​ </li>
<li style="font-weight: 400;" aria-level="1">Office space in True Digital Park during participating period</li>
<li style="font-weight: 400;" aria-level="1">Consultation and advice from experts who are specialized in a wide range of industries through workshops and mentorship sessions</li>
</ul>
&nbsp;
Those who are interested in the program can apply today - July 15th, 2021 
Registration link: <a href="https://truedigitalpark.typeform.com/to/cPwSJrbe" target="_blank" rel="noopener">https://truedigitalpark.typeform.com/to/cPwSJrbe</a> 
&nbsp;
We will announce the 10 teams who are qualified for the pitching stage on July 20th, 2021
Pitching day and 2 finalist teams announcement will be on July 23rd, 2021
The 2 qualified teams will participate in the program from July 26th - September 7th, 2021
&nbsp;
For more info:
<a href="https://www.truedigitalpark.com/startup-support/cybertech-district" target="_blank" rel="noopener">https://www.truedigitalpark.com/startup-support/cybertech-district</a> 
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.
&nbsp;

punnawithi-facelifted-to-be-bangkok-cybertech-district_1

Punnawithi facelifted to be Bangkok CyberTech District

We are living in the digital era where technology is in use every day to help organizations move forward effectively such as Cloud Computing, AI, IoT, Digital Marketing or Data Science. But the problem that could be an obstacle for an organization is many employees lack digital knowledge because they did not take any digital class in university or are not catching up with the new tech.
&nbsp;
According to an article from<a href="https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/" target="_blank" rel="noopener"> World Economic Forum</a>, by 2025 more than 50% of the world's workforce will need to reskill as the adoption of technology increases. Two of the top 10 skills of 2025 are about technology which are (1) technology use, monitoring and control and (2) technology design and programming.
&nbsp;
Previously, many organizations might have thought that digital upskilling and reskilling was important but not urgent. However, in reality, digital skills are especially necessary. Moreover, the world is now facing a Covid-19 situation, which has prompted many organizations to adapt more quickly to new technologies such as new platforms like TikTok to meet the changing behaviors of users every day. 
&nbsp;
Therefore, organisations should place more emphasis on digital upskilling and reskilling for employees because this is the foundation that will lead the organization to develop globally. Education in this field is a lifelong learning not just for employees, but for every person because learning new things is an opportunity to improve their abilities. 
<img class="wp-image-1454 aligncenter" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/Group-whole-hoda.jpg" alt="" width="556" height="339" />
True Digital Park (TDPK) as Southeast Asia’s largest tech and startup hub recognizes the importance of technology and digital learning in the 4.0 era. It has established the House of Digital Academy to be the center for learning of technology and digital skills.
&nbsp;
True Digital Park House of Digital Academy is a global digital learning center that has been cooperated with digital partners to upskill and reskill young talents, deepening their knowledge and technological skills, including software, programming, digital tools, basic business techniques, digital platforms and digital marketing that can be used in work and business.
&nbsp;
True Digital Park House of Digital Academy hopes to enhance digital knowledge and skills with courses curated by Alibaba Cloud Thailand, AWS (Thailand), Cisco, Google Thailand, Huawei Cloud Thailand, Microsoft (Thailand), Mitsubishi, Sea (Thailand), True Digital Academy, Bit.studio, Thai Programming Association, Everyday Marketing, and Tellscore. Moreover, we have an atmosphere conducive to innovation. TDPK facilities and services offer chances for talents to meet with startups through our networking events or our shared community.  
<img class="wp-image-1455 aligncenter" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/hoda-2.jpg" alt="" width="321" height="241" />
The courses are updated monthly and include free-of-charge and paid syllabuses. 
For more info: <a href="https://www.truedigitalpark.com/TDPK-House-of-Digital-Academy">https://www.truedigitalpark.com/TDPK-House-of-Digital-Academy</a>

why-is-digital-upskilling-and-reskilling-so-important-right-now_1

Why is digital upskilling and reskilling so important right now?

A lot of people want to build a startup business with a strong desire to innovate new technology to meet the needs of users and make their lives easier. However, not all startups succeed. A survey has shown that up to 90% of startups have failed.
A survey by <a href="https://www.cbinsights.com/research/startup-failure-reasons-top/" target="_blank" rel="noopener">CB insight </a>has revealed 20 reasons why startups fail. Today we have picked up the top 3 problems why startups eventually close their businesses. The first problem found in up to 42% of businesses surveyed is “no market need.” Startups fail because they are unable to solve market problems on the spot. Having superb technology at hand is useless if you cannot fix the users’ pain points.
&nbsp;
The next problem that makes it difficult for startups to continue is “running out of cash.” Most startups start a business with their own capital. Some of them cannot manage fixed costs well enough and end up running out of money. In some cases, startups have already secured funding from investors; but still unable to manage the funds to develop products and manage the organization well. 
&nbsp;
The third problem is that the company does not have the right team. Although it doesn’t seem important, startups up to 23% encounter this problem. If the team members do not have the same objective, in addition to keeping the work from moving forward; it affects the concentration of team members and overall performance of the company in the future. 
&nbsp;
Lastly, to build a successful startup business is tough at the beginning because you have to face unexpected problems concerning documents, accounting, resources, technology, and more. According to the <a href="https://www.cbinsights.com/research/startup-failure-reasons-top/" target="_blank" rel="noopener">CB insight </a>survey, it has been found that the startup problems are somewhat identical. It would help greatly if startups research more information and ask for advice from experienced experts.
<figure id="attachment_1422" aria-describedby="caption-attachment-1422" style="width: 530px" class="wp-caption aligncenter"><img class="wp-image-1422" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/shutterstock_210979942-Startup-on-table-brainstorm-small.jpg" alt="Startup on table brainstorm" width="530" height="338" /><figcaption id="caption-attachment-1422" class="wp-caption-text">Startup ideas</figcaption></figure>
True Digital Park (TDPK) has been providing One Stop Service for Startups because we know the problems and want to help Thai startups to run the business easier. 
&nbsp;
True Digital Park One Stop Service for Startup offers online business consultation. We are a startup ecosystem that brings technology companies, VCs, mentors, business experts, and startups together. 
True Digital Park and partners provide business consulting services including:
<ul>
<li style="font-weight: 400;" aria-level="1">Business mentorship</li>
<li style="font-weight: 400;" aria-level="1">Connection to ecosystem partners, VCs, and funding support</li>
<li style="font-weight: 400;" aria-level="1">Accounting, tax, and law </li>
<li style="font-weight: 400;" aria-level="1">Intellectual Property (IP) </li>
<li style="font-weight: 400;" aria-level="1">Consultations on government support</li>
<li style="font-weight: 400;" aria-level="1">BOI registration </li>
<li style="font-weight: 400;" aria-level="1">Smart Visa </li>
<li style="font-weight: 400;" aria-level="1">Resources &amp; tech talent </li>
<li style="font-weight: 400;" aria-level="1">Cloud service </li>
</ul>
&nbsp;
We have a team that provides initial consultation at no cost.
However, if you have specific questions and prefer to consult with experts. We will contact our partners to schedule a date and time for you. 
You can register and fill in the form to inquire. The TDPK team will respond to you as soon as possible.
Find out more information and fill out the inquiry form at:
<a href="https://www.truedigitalpark.com/en/startup-support/one-stop-service-for-startups">https://www.truedigitalpark.com/en/startup-support/one-stop-service-for-startups</a>
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True Digital Park— ASEAN's largest tech hub and startup Located in the heart of Thailand's digital innovation district.

one-stop-service-for-startups-2

3 common problems for startups and how to avoid them

From 2020 Annual general meeting, InnoSpace (Thailand) announced the operating activities and performances. In 2020, InnoSpace (Thailand) has succeed in second round fund raising from 2 new investors, Stock Exchange of Thailand (SET) and Government Saving Bank (GSB). Given that, InnoSpace (Thailand) secured investment more than $20mn from 14 strategic investors. InnoSpace (Thailand) also strategized ourselves to be the first Sharing CVC in Thailand to motivate the co-investment from our investors in potential startups.
Mr. Tevin, Chairman of InnnoSpace (Thailand), stated about the 2020 performance that we all faced the tough situation in 2020 both startups and other businesses, we set up “Inno Bridge fund” with the intention to help potential startups in the pandemic with investment of $1.5mn and our Investment committee approved to invest in 15 companies as our first investment activity since inception. With the collaboration from SEC and SME, Inno Bridge fund decided to exercise new investment tools from SEC, Convertible debentures that suitable for investment action to boost liquidity in startup.
For the international collaboration, Mr. Tevin added that InnoSpace (Thailand) attended several international events last year to promote Thailand startup ecosystem with intention to find a corporative activity with our international partners such as HongKong Cyberport, Leave a Nest, and other Enterprises. Domestically, we also have a great collaboration with Ture Digital Park, PMU-C, NSTDA, NIA, and TAT to groom an early-stage startup together with the government agencies. As a result, earlier in 2021 we were proudly selected by the startup in Thailand for Best Startup Synergy Award from TechSauce to be one of the firms that startups want to work with.
In 2021, despite we are still in the pandemic situation and economic slowdown, InnoSpace (Thailand) still have a plan to set up new fund. Not only the growth stage startup to fulfill the digital economy as new economics engine, but also a new fund that will focus more on Deep-tech startups closing the gap between R&amp;D and funding to cultivate them to be a new S-Curve for Thailand. Besides the investment from us, there will be the supporting activities such as workshop and cross-industrial hackathon this year for regional expansion. Mr. Tevin summarized
&nbsp;
<a href="http://www.innospacethailand.com/" target="_blank" rel="noopener">http://www.innospacethailand.com/</a> or <a href="https://www.facebook.com/innospacethailand/" target="_blank" rel="noopener">Facebook.com/Innospacethailand</a>- For more update

innospace-thailand-announced-2020-performance_1

InnoSpace (Thailand) announced 2020 Performance

velo-labs-joint-interstellar-2_1

VELO LABS เข้าควบรวมธุรกิจ INTERSTELLAR สร้างเส้นทางที่รวดเร็ว และประหยัดขึ้นของระบบการโอนชำระเงิน

true-5g-worldtech-2_1

TRUE 5G WORLDTECH X มิติใหม่แห่งนวัตกรรม 5G ขับเคลื่อนเศรษฐกิจและสังคม

The Great Disruption กลับมาอีกแล้ว พร้อมกับซีรีย์ใหม่ Healthtech Edition นวัตกรรมสู้ไวรัส
Ep. 1 นี้ GM ของ TDPK ดร. ธาริต นิมมานวุฒิพงษ์ คุยกับ CEO และ Co-founder ของ Baiya Phytopharm ผศ. ภญ. ดร.สุธีรา เตชคุณวุฒิ สตาร์ทอัปจากรั้วจุฬาฯ ที่จุดสปาร์กวงการ BioTech ไทย
ภายใต้ Business Model การเป็นแพลตฟอร์มที่สามารถผลิตยาและวัคซีนได้หลากหลายด้วย “โปรตีนจากพืช” Baiya Phytopharm ตั้งใจจะผลิตวัคซีนต้านไวรัสโควิด 19 โดยตั้งแต่ปลายปีที่แล้ว ก็ได้มีการระดมทุนด้วยการเปิดรับบริจาค 500 บาท จำนวน 1 ล้านคน เพื่อนำไปปรับปรุงสถานที่ในจุฬาฯ ให้เป็นสถานที่ที่ได้มาตรฐานที่ และสามารถต่อยอดผลิตวัคซีนได้
&nbsp;
เรามาคุยกันเรื่องการผลิตวัคซีนโดยคนไทย
<ul>
<li>ทำวัคซีนจากใบยาสูบ คือ อะไร?</li>
<li>ทำไมคนไทยต้องผลิตวัคซีนเอง?</li>
<li>ประสิทธิภาพของวัคซีนจะเป็นอย่างไรบ้าง?</li>
<li>ถ้าเชื้อไวรัสกลายพันธุ์ เราจะมีแผนรองรับอย่างไร?</li>
<li>การเป็นสตาร์ทอัปด้าน Biotech เจออุปสรรคอะไรบ้าง?</li>
<li>และคำถามอีกมากมาย แบบเจาะลึกกันไปเลย</li>
</ul>
<iframe src="https://www.youtube.com/embed/JgXjDeGC-uU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe>
&nbsp;
ติดตามตอนหน้าของ TDPK The Great Disruption ได้ทุกวันพฤหัสเวลา 2 ทุ่ม
ทาง Facebook True Digital Park: <a href="https://www.facebook.com/TrueDigitalPark/" target="_blank" rel="noopener">https://www.facebook.com/TrueDigitalPark/</a>
และ YouTube True Digital Park: <a href="https://www.youtube.com/truedigitalpark" target="_blank" rel="noopener">https://www.youtube.com/truedigitalpark</a>
&nbsp;
The Great Disruption Healthtech Edition เป็นรายการทอล์ก เปิดมุมมองจากผู้เชี่ยวชาญในด้านวัคซีนและเทคโนโลยีสุขภาพหลายๆภาคส่วน ให้คุณได้รู้เท่าทัน COVID-19 ระลอกใหม่ รู้วิธีรับมือ พร้อมปรับตัว อยู่รอด และผ่านพ้นช่วงการระบาดไปได้
ทรู ดิจิทัล พาร์ค—ศูนย์กลางเทคและสตาร์ทอัพที่ใหญ่ที่สุดในอาเซียน ตั้งอยู่ใจกลางย่านนวัตกรรมต้นแบบด้านดิจิทัลของประเทศไทย

are-thai-vaccines-ready-for-new-covid-strains

TDPK The Great Disruption Ep. 1: โควิดจะกลายพันธุ์ไปถึงไหน วัคซีนไทยพร้อมหรือยัง?

TDPK The Great Disruption Ep. 2: Data Driven Model กับการวิเคราะห์พื้นที่เสี่ยงติดเชื้อ เพื่อนำไปสู่การควบคุมการระบาด
The Great Disruption ซีรีย์ใหม่ Healthtech Edition นวัตกรรมสู้ไวรัส
Ep. 2 นี้ทาง TDPK จะมาพูดคุยกันต่อหัวข้อ “Data Driven Model กับการวิเคราะห์พื้นที่เสี่ยงติดเชื้อ เพื่อนำไปสู่การควบคุมการระบาด” จากนายแพทย์ ไผท สิงห์คำ ผู้อำนวยการกองนวัตกรรมและวิจัย กรมควบคุมโรค ที่จะมาให้ข้อมูลว่าด้วยการควบคุมการระบาด
<ul>
<li>สถานการณ์การระบาดของไทยตอนนี้เป็นยังไง เราอยู่ในการระบาดระลอกไหน?</li>
<li>แบบไหนถึงจะเรียกว่าควบคุมการระบาดได้แล้ว?</li>
<li>หรือศัพท์ที่เคยได้ยินกันมาอย่าง ระบาดระลอก 2 หรือ wave 2 คืออะไร? แล้วไทยมีโอกาสเกิดการระบาด ระลอก 3 หรือไม่?</li>
<li>รวมทั้งบทบาทของกรมควบคุมโรคในการเก็บข้อมูล และเอาข้อมูลมาวิเคราะห์เพื่อที่จะหา data model หรือ data pattern รวมทั้งการใช้หลักสถิติในการทำนายการระบาดของโควิดเพื่อเตรียมตั้งรับได้ทัน มีรายละเอียดอย่างไร?</li>
<li>ข้อดีของการที่เราทำนายการระบาด และควบคุมได้ ส่งผลดีต่อประเทศในเชิงนโยบายยังไงบ้าง?</li>
</ul>
<iframe src="https://www.youtube.com/embed/AsxAezEPS4s" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
ติดตามตอนหน้าของ TDPK The Great Disruption ได้ทุกวันพฤหัสเวลา 2 ทุ่ม
ทาง Facebook True Digital Park: <a href="https://www.facebook.com/TrueDigitalPark/">https://www.facebook.com/TrueDigitalPark/</a>
และ YouTube True Digital Park: <a href="https://www.youtube.com/truedigitalpark" target="_blank" rel="noopener">https://www.youtube.com/truedigitalpark</a>
&nbsp;
----
The Great Disruption Healthtech Edition เป็นรายการทอล์ก เปิดมุมมองจากผู้เชี่ยวชาญในด้านวัคซีนและเทคโนโลยีสุขภาพหลายๆภาคส่วน ให้คุณได้รู้เท่าทัน COVID-19 ระลอกใหม่ รู้วิธีรับมือ พร้อมปรับตัว อยู่รอด และผ่านพ้นช่วงการระบาดไปได้
ทรู ดิจิทัล พาร์ค—ศูนย์กลางเทคและสตาร์ทอัพที่ใหญ่ที่สุดในอาเซียน ตั้งอยู่ใจกลางย่านนวัตกรรมต้นแบบด้านดิจิทัลของประเทศไทย

data-driven-analysis-model

TDPK The Great Disruption Ep. 2: Data Driven Model กับการวิเคราะห์พื้นที่เสี่ยงติดเชื้อ

<h3>เมื่อเดือนที่แล้วเราได้มี <a href="../../../events_details/170_TDPK-House-of-Digital-Academy---Chapter:-The-next-page-of-digital-life">TDPK House of Digital Academy “Chapter Zero”</a> คอร์สที่สมาคม Thai Programmer จัดขึ้นเพื่ออัพเดตความรู้ทางธุรกิจและเทคโนโลยีต่างๆ จาก Professional ทั้งในด้าน E-Commerce และ Digital Marketing</h3>
จาก feedback ที่ทีมงานได้รับจากการจัดงานในครั้งถือว่าดีมากๆ เพราะเนื้อหาเข้มข้นและมีกิจกรรมที่หลากหลายแล้ว ยังได้ connection เจ๋งๆที่หายากกลับไปอีกด้วย ทำให้หลายๆคนถึงกับสนใจในด้านการตลาดและมีบางคนถึงกับอยากลองเป็น Startup ขึ้นมาเลย!
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.truedigitalpark.com/media/60067c88ccb66_132047316_152180676697809_8585472513394178140_n.jpg" alt="" width="800" />
ไม่ว่าจะเป็นตั้งแต่วันแรกที่มีการสอนแบบอัดแน่นทั้งหัวข้อ How to become Digital Entrepreneur โดยคุณพิพัฒน์ พิเชฐจำเริญ Course Director และหัวข้อ Four Pillars of Ecommerce โดยคุณวรวุฒิ สายบัว เลขาธิการสมาคมอีคอมเมิร์ซไทย รวมทั้งยังได้มีการเรียนรู้เกี่ยวกับความแตกต่างของ SMEs และ Startup รวมถึงได้แบ่งกลุ่มทำตามโจทย์และได้รับ comment ดีๆในเชิง Marketing &amp; Consumer จากทาง Marketing team ของ True Digital Park ด้วย
&nbsp;
ต่อด้วยวันที่สองยังมีการสอนอย่างต่อเนื่องในหัวข้อ UX/UI และการออกแบบ Application เบื้องต้นด้วย Figma ว่าต้องทำอย่างไร คุณโท ไพบูลย์ พนัสบดี ผู้ช่วยนายกสมาคมโปรแกรมเมอร์ไทย และยังได้เจ้าของเพจการตลาดชื่อดังอย่าง คุณหนุ่ย การตลาดวันละตอน มาสอน ในหัวข้อ 3C strategy for marketing อีกด้วย เรียกว่าเรียนมาแค่สองวันก็ได้ความรู้ในหลายๆองค์ประกอบ สามารถเอาไปเริ่มปรับใช้กับธุรกิจที่ทำอยู่ได้เลย และในวันสุดท้ายของการเรียน เรายังมีจัด Demo Day ให้แต่คนได้มาฝึกพิช กันและรับคอมเมนต์จาก judge ที่มีประสบการณ์ ทั้งจาก iTAX, Primo, Daywork และ TTSA โดยทีมที่ได้รับเลือก 5 ทีมยังมีโอกาสได้เข้าคอร์ส mentor session พิเศษจาก VC ชื่อดังสัญชาติสิงคโปร์อย่าง Expara อีกด้วย!! เรียกว่าสมัครครั้งเดียวคุ้มเกินคุ้ม!!
&nbsp;
ใครที่พลาดครั้งแรกไปอยากบอกว่าเรากำลังจะมีจัด TDPK House of Digital Academy “Chapter One” ในตีมของ Edtech หรือการที่จะช่วยผลักดันการศึกษาไทยเข้าสู้เส้นทาง Edtech Startup อย่างแท้จริง ในเดือนกุมภาพันธ์ที่จะถึงนี้ โดยจะจัดในรูปแบบ Online อย่าลืมติดตามกัน<a href="../../../TDPK-House-of-Digital-Academy">ที่นี่</a>

workshop-for-digital-entrepreneurs

สมาคมโปรแกรมเมอร์ไทยจัดเวิร์คชอปให้ digital entrepreneur

<h3>Thailand is not just a great destination for travelling; it is also a great place to settle down. Many foreigners choose to live and launch their startups in Thailand, particularly in Bangkok.</h3>
&nbsp;
Let’s take a closer look at top reasons why people start a business here.
&nbsp;
1) Low-cost of living. A condominium close to BTS sky train starts from $480/month to rent, a cup of coffee starts from $1, and public transportation in the city starts less than $1.
2) High-quality of living. You can access 5G Internet with $3 mobile sim card. Healthcare is one of the best in the world and the price is cheaper compared to the same world-class facilities elsewhere.
3) Great startup support that makes it easier for foreigners to manage business operations. Smart Visa can get foreigners to work with ease in Thailand. 8-year tax holiday is offered to targeted industries. Southeast Asia’s largest tech and startup ecosystem, True Digital Park, offers co-working space that gives you the chance to meet all key business players from VCs, tech talents, govt agencies, and other support services. You can also join incubator/accelerator program.
<img class="aligncenter" src="https://www.truedigitalpark.com/media/60067daf060a2_destinationforstartup.jpg" alt="" width="700" />
Please stay tuned for ‘TDPK Startup Booster Program’—a comprehensive support for startup from us and our partners!

10-reasons-for-why-thailand-is-for-startups

10 REASONS WHY THAILAND IS GREAT DESTINATION FOR FOREIGN STARTUPS

<h3>ผู้ใหญ่มักจะถามเด็กๆ เสมอว่าโตขึ้นอยากเป็นอะไร คำถามนี้มีมาหลายยุคหลายสมัย บ่งบอกความเป็นอิสระในการเลือกอาชีพที่ต้องการ การได้ทำงานที่ตนเองรักจะทำให้ชีวิตดีมีความสุข แต่เมื่อเด็กโตขึ้นและเข้าสู่โลกแห่งความจริงที่มีสถานการณ์บีบบังคับและการเปลี่ยนแปลงของโลกอย่างรวดเร็ว การได้ทำงานที่รักกลับกลายเป็นเหตุผลท้ายๆ ที่เด็กนักศึกษาจบใหม่ต้องการจากการได้งานทำ โดยเฉพาะในช่วงที่สถานการณ์การระบาดของโควิด-19</h3>
<a href="https://www.facebook.com/jobthai/photos/pcb.10158904575386192/10158904571961192/" target="_blank" rel="noopener">Jobthai</a> และ <a href="https://www.facebook.com/careervisathailand/posts/2109071919229442" target="_blank" rel="noopener">Career Visa</a> ได้ทำการสำรวจความคิดเห็นนักศึกษาจบใหม่ที่ยังว่างงานและกำลังหางานอยู่ จำนวน 1,496 คน ภายใต้หัวข้อ “โลกการทำงานที่เปลี่ยนไปในยุค Post COVID-19 Pandemic"
แบบสำรวจพบว่า จุดมุ่งหมายในการทำงานของเด็กจบใหม่อันดับที่ 1 คือ มีเงินเดือน สวัสดิการดี (83.6%) รองลงมาคือ มีโอกาสพัฒนาทักษะและเติบโต (82.6%) ตามมาด้วยการมีเพื่อนร่วมงานที่ดี (61.1%) และได้ทำงานในองค์กรที่ดี (58%) ส่วนการได้ทำงานที่รัก (53.4%) เป็นเหตุผลอันดับที่ 5
ข้อมูลน่าสนใจอย่างยิ่งสำหรับบริษัทต่างๆ ที่กำลังจะหาเด็กจบใหม่คือ 77% ของเด็กจบใหม่วางแผนที่จะอยู่กับบริษัทเพียง 3 ปีหรือน้อยกว่า ชี้ให้เห็นแนวคิดที่เปลี่ยนไปของเด็กยุคใหม่ ที่ไม่ได้คิดจะอยู่กับบริษัทใดบริษัทหนึ่งเป็นเวลานาน
จากสถานการณ์โควิดที่ส่งผลกระทบหนักกับธุรกิจโดยรวม ทำให้การหางานเป็นเรื่องที่ยากขึ้น ผลการสำรวจชี้ให้เห็นว่ามีนักศึกษาเพียง 9.8% เท่านั้นที่ใช้เวลาหางานน้อยกว่า 1 เดือนก็ได้งานทำ อีก 44% ใช้เวลา 1-3 เดือน และ 31.9% ใช้เวลา 4-6 เดือนกว่าจะได้งาน ทั้งหมดมีการสมัครงานเฉลี่ย 16 ที่ต่อคน
เมื่อสอบถามถึงเหตุผลที่ไม่ได้งาน 36% ของผู้ตอบผลสำรวจบอกว่าเป็นเพราะไม่ได้ถูกเรียกสัมภาษณ์จากบริษัทที่สมัครไป ส่วนอีก 35% เป็นเพราะไม่ผ่านสัมภาษณ์
การสำรวจยังได้ทำการสอบถามสิ่งที่กังวลที่สุดจากการหางาน เด็กจบใหม่ส่วนใหญ่กลัวว่าจะหางานไม่ได้ ไม่ได้งาน เพราะเศรษฐกิจตกต่ำ ตามมาด้วยการมีรายจ่ายไม่พอเลี้ยงชีพ ได้งานที่ไม่ชอบ และกลัวหัวหน้าหรือเพื่อนร่วมงานไม่ดี
สำหรับนักศึกษาจบใหม่หรือผู้ที่กำลังหางานใหม่ ทีมงาน TDPK ขอเป็นกำลังใจให้ได้งานที่ต้องการในเวลาอันใกล้ และสำหรับผู้ที่ต้องการพัฒนาความรู้ และ Upskill ด้านดิจิทัล เราก็มี <a href="https://www.truedigitalpark.com/TDPK-House-of-Digital-Academy">True Digital Park House of Digital Academy</a> ที่มีคอร์สเรียน ทั้งออนไลน์และออฟไลน์ ให้เข้ามาเลือกเรียนกันได้ เพื่อยกระดับความรู้ด้านดิจิทัล เพื่อคนรุ่นใหม่ เพื่อคนไทยทุกคน

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เพราะโควิด หรือ หมด passion? เด็กจบใหม่ต้องการทำงานเพื่อเงิน ส่วนการได้ทำงานที่รักเป็นเหตุผลรั้งท้าย

<h3>Using big data can benefit businesses in many ways, especially when it comes to running operations and generating revenue. Although they might know the importance of big data, many businesses still do not know how to manage it.</h3>
In the recent TDPK talk, we spoke to Dr. Peeradol Samasiri, a data scientist at Government Big Data Institute, about how businesses can use big data and manage it successfully. Here are 3 key ways businesses can use big data more efficiently.
&nbsp;
Know What Data Is Best for Your Business 
When businesses want to use big data, they should first understand what data is best for their situation and their target customer. They must know what data to collect, be it biometric data, health data, genetic data, or others. This will then enable them to gather better business insights.
&nbsp;
Operate in Real Time
For some businesses, it will be important to collect data in real time to identify trends accurately, create an effective marketing strategy, and understand customer behavior as it occurs.
&nbsp;
Read Data Correctly
There are two easy ways to separate big data: descriptive analytics and predictive analytics. Descriptive analytics simply answers the question: “what happened?”. It can be visualized in pie charts, tables, or generated narratives. Predictive analytics however is performed using AI to predict future trends.
&nbsp;
For Dr. Peeradol Samasiri, big data is history that we can learn from to better understand the present and to create a better future. Although big data can be challenging for businesses, following these tips can help you manage it more effectively.

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Start Small to Succeed with Big Data: 3 Ways Businesses can Manage Big Data Easily

<h3>Can Blockchain really combat fake news? The answer could be 'yes' in the future, but with the overwhelming volume of content on the internet, it might take some time. We are fortunate to have technology that can verify the authenticity of the information on the Internet. But what exactly is Blockchain, and how does the technology work? We’ve pulled together everything you need to know about Blockchain and fake news, right here:</h3>
What is Blockchain?
Blockchain simply works as a "chain of blocks". It is a distributed ledger, similar to a database. Rather than being controlled by a central authority, the ledger is dispersed across multiple computers. Due to its traceability, transparency and decentralized nature, the problem of fake news can be handled more effectively.
The Impact of Fake News
- In 2016, Buzzfeed published news claiming that a jewelry shop in the U.S. had replaced real diamonds with fake ones. The story caused the brand’s stock to fall by 3.7%, damaged its reputation and resulted in a loss of business. 
- In 2017, Qatar’s state news agency declared that its Twitter account had been hacked when comments were posted by hoaxers criticizing aspects of the Arab Gulf and U.S. foreign policy towards Iran. As a result, neighboring countries broke diplomatic ties with Qatar.
How Can Blockchain Combat Fake News?
Blockchain can provide online readers with a reliable way of verifying content, and its source. It can track the provenance of content and with its decentralized approach, the problem of fake news can be resolved. It has been reported that by 2023, up to 30% of world news and video content will be authenticated with Blockchain combatting ‘deep fake’ technology.
Although Blockchain technology has the potential to provide you with transparency of the news you consume, it is not yet able to monitor all the information on the internet or completely kill fake news. Therefore, to avoid falling victim to fake news we must think critically before we trust any information we receive on the internet.

how-can-blockchain-combat-fake-news

Can Blockchain Really Combat Fake News?

<h3>If we think back ten years ago to our TV watching habits at the time, a lot has changed. Technological advances have shifted consumer behavior in several important ways. But what does the future hold? Here are our 3 predictions for the future of television.</h3>
More Interactivity 
Companies such as Facebook, Google, and Microsoft have all developed virtual reality technologies. Within the next ten years or even sooner, traditional television screens might be able to connect with this virtual reality technology. Smart televisions are also expected to become more mainstream and affordable.
Fewer Television Channels Will Survive 
The number of broadcast television channels will decline as a result of the interruptive advertising model that fails to support them. However, the number of brands using video communications for marketing purposes will increase exponentially.
More Personal Screens 
Consumers will turn towards personal tablets and digital devices to watch television as they are more convenient to carry around and can support a more diverse range content. This prediction mirrors the findings of a Nielsen survey in 2018, which found that 45% of U.S. adults used a second screen very often or always while watching television.

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3 Major Predictions for the Future of Television

Technology plays a crucial role in many aspects of our lives, including healthcare. Recent advances in digital healthcare have seen the creation of technologies that can improve a person’s quality of life, and even save lives.
We’re taking a look at 4 of the latest diabetes technologies that might make patients’ lives easier.
Insulin Pumps
Insulin pumps are small electronic devices that are able to provide patients with the regular insulin they need throughout the day and night. This device is most suitable for patients with type 1 diabetes and some with type 2 as well.
Blood Glucose Monitors
If patients treat their diabetes with insulin then this monitor can be very handy. It can also prove useful for patients managing their diabetes with other medications such as sulphonylureas. A blood glucose monitor is used to check the patient's blood sugar level. The standard monitor will have a lancet to prick the finger, a digital display and a place to insert the test strip.
Carb Manager: Keto Diet App
Since many people with diabetes aim to get about half of their calories from carbs, lots adopt the Keto Diet. This Carb Manager app focuses on tracking carbs, as well protein, fat, and calories, with a database of foods and a barcode scanner, making it useful for those on the Keto Diet as well as those with diabetes.
GlucoseZone App
The GlucoseZone App is specially designed for those with diabetes. It provides patients with personalized workouts and coaching based on their real-time blood sugar levels, medication requirements, and fitness goals.

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Technologies That Can Improve Diabetes Care

Technology has changed our lives immeasurably and revolutionized our world in countless ways. One important thing technology has allowed us to do is respond to natural disasters in a more effective way. But how exactly could technology help us respond to natural disasters? We’re taking a look at some of the technologies that help us to fight and better recover from natural disasters.
Boston Dynamics
These robots can go to the areas that might put the lives of responders at risk. They can perform life-saving tasks in dangerous conditions: flipping switches, shutting off valves, opening doors, and running power equipment.
NASA Finder
NASA Finder was created by NASA in response to the 2015 Nepal earthquake. It’s a suitcase-size tool that can detect human heartbeats through up to 30 ft of rubble and up to 20 ft of solid concrete.
TERA App
The TERA app, or ‘Trilogy Emergency Relief Application’ was used during the 2010 Haiti earthquake. It was designed for two-way communication between disaster-affected people and aid agencies.
Cisco's Tactical Operations
Cisco aims to use advanced technologies to address and meet communication needs in disaster hit areas. These include rapid response kits, emergency communication units, and phone kits. The Tactical Operations can quickly deploy networks to help relief agencies save lives and speed up the recovery of communities.
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.

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The Role of Technology in Response to Natural Disasters

The COVID-19 pandemic has caused a tragic upheaval to most people’s way of life. It has also revealed some fundamental aspects of the digital world that could be improved to address the move towards remote communication and the need for security during this ‘new normal’ period of business. While the pandemic provided a dramatic level of focus on these issues, COVID isn’t the only reason for the growing emphasis on privacy and security.
More companies are expanding into foreign markets around the world. With these expansions comes the need to establish remote offices that are able to communicate with the home office, and transfer data and communications securely.
As the business world has become more data-driven in the face of increased competition from these expanding markets, companies are also recognizing the increased value of their data and protecting its security.
And with the growing reliance on Skype, Zoom, and other applications used in communicating during COVID lockdowns, certain flaws in the programs themselves, as well as the way they’re being used, have become apparent. This has inspired many entrepreneurs to make use of this new information to come up with marketable, simple, and efficient solutions to address the need for additional security and privacy in remote communications.
At <a href="../../../home">True Digital Park</a>, we keep our fingers on the pulse of new developments and trends in the technology world. We’ll look at the top three trends that address these realities in the ‘new normal’ way of conducting business worldwide in a digital environment.
<h2>Privacy-enhancing Computation</h2>
Security is vital when conducting data processing between multiple parties or separate branches of a large corporation. Many companies are re-examining their security needs with this rapidly increasing transference of sensitive data over the internet.
Because of the focus on data as a valuable asset, developers have identified three technologies that can be combined to provide a solid level of privacy and security to data and computations. Together they are called privacy-enhancing computation.
The first part of the equation is the establishment of a trusted environment that provides security, even within the expanding world of hardware-trusted and third-party execution environments. As more companies out-source data processing and entrust sensitive and valuable information to consultants and independent contractors, this is paramount in creating a safe bubble of smaller firms and consultants that are all working for another, larger company.
The second technology deals with decentralized processing and computations through privacy-aware machine-learning that eases the workload and responsibilities of individuals. The third technology deals with encrypting and decrypting data before and after it is transferred to be processed or analyzed between remote parties.
The privacy needs of individuals conducting online transactions also fall within the realm of privacy-enhancing computation.
<h2>Cybersecurity Mesh</h2>
With many people working from home, the need for agile security applications that can provide safety, no matter where a company's employees are working, is vital.
The concept of a cybersecurity mesh provides flexible, blanket security for all employees working remotely on a cloud-based system. This concept of cybersecurity is being able to identify an individual from their device addresses and other identifiers. Once identified, the cybersecurity system is able to regulate their levels of security and apply them to all their transactions and computations within a cloud-based system.
The concept does away with individuals having to enter separate departments with different levels of security by entering a series of usernames and passwords. It provides a flexible, modular approach to the needs of an individual and permits perimeter security to be defined around the individual instead of the department or system.
<h2>Internet of Behaviors (IoB)</h2>
As companies explore how to adopt increasingly sophisticated facial recognition into their processes, they focus on behavioral events like cash purchases, buying habits, device usage, etc., using facial recognition technology to influence these behaviors and habits. This is being called the Internet of Behaviors (Iob).
One of the creative phrases that have been coined to define these behaviors is the “digital dust” of daily life. This digital dust can consist of everything from the type of news stories a person likes to read online, to online buying habits. It can even come from sources such as the telematics in commercial vehicles that measure how aggressively or passively an individual drives. Social media accounts also provide a treasure trove of this type of data, as do public domain databases of facial recognition data.
In the COVID-19 era, IoB is also being used to enforce health regulations in public areas. The wearing of masks can be enforced by facial recognition technology. And the taking of people’s temperatures remotely by thermal imaging cameras has become a regular practice in public buildings.
However, the IoB is being eyed warily by many human rights supporters, as this technology has a high potential for abuse by governments and employers. Even companies that an individual willingly patronizes can use this information for less than altruistic purposes.
The ultimate adoption or rejection of this technology will largely depend on the privacy laws of individual countries around the world. The technology seems to fly in the face of the trend towards the right to privacy. You can expect some spirited discussions and possibly some restrictions to be imposed in the use of IoB by governments, employers, and commercial enterprises.

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Top Technology Trends for 2021

Many entrepreneurs establishing startups are young and inexperienced in developing an idea into a product or service. This may have been their first foray into the organizational and management side of the tech industry. And they’re unfamiliar with how to effectively deal with all the problems that invariably occur along the road to commercial success. They make mistakes, as all people do. But the severity of their errors is compounded when their startup's fortunes are riding on the decisions they make.
If you’ve recently established a startup and grabbed the reins to lead the development of your idea, you may feel that you have a good handle on things, and the development of your concept is proceeding smoothly. But issues can arise at the worst possible time. And being forewarned is being forearmed. 
<a href="../../../home">True Digital Park</a> wants to provide you with all the information and skills you need to stick successfully to your development path and enjoy overall success. We also want your development path to be a journey of discovery and education that leaves you a more capable and experienced leader.  
We’ll look at three common mistakes that inexperienced entrepreneurs can make and tell you how to recognize and avoid them before they become a real problem. By being aware of these mistakes and how to avoid them, you'll give yourself, your startup, and your idea a better chance of success.
<h2>Paralysis of Analysis</h2>
Startups need to exhibit two main things to succeed: a good idea and a demonstration of progress in developing that idea. Having these two elements is what attracts both interest and investors. But being able to demonstrate continual progress to investors and potential investors can hit a snag when a problem occurs or an entrepreneur becomes fixated on perfecting one facet of a project. This is called the “paralysis of analysis."
They devote all their resources to putting out the fire and getting the project back on track. But if the problem is complex or the aspect can't be perfected easily and quickly, they commit the mistake of pouring more and more resources into tackling the issue. The project grinds to a halt and becomes paralyzed by the misguided commitment to solve or perfect the issue.
This is an obsessive behavior where the entrepreneur loses sight of the bigger picture. They need to act like an entrepreneur and a project leader, instead of a technician. They need to maintain their sense of perspective toward the startup’s ultimate goals. Instead of pouring more resources into the issue, they should take the counter-intuitive approach and use fewer. 
Recognize that a slower rate of progress is still progress. Divide your resources with the goal of always maintaining forward motion. You'll not only eventually solve the problem or perfect the facet of your idea, but you'll also demonstrate leadership qualities to your team and your investors. They will both begin to have more confidence in your abilities, which can be invaluable later on.
<h2>Taking the Wrong Fork in the Road</h2>
Entrepreneurs are often faced with crucial decisions to make early on in the development of an idea. They need to have the wisdom to step back and look at the bigger picture when deciding which road to take. This can mean serious discussions with your team. But young entrepreneurs often build the teams around them to support their vision, not to question it.
Surrounding themselves with cheerleaders won’t make seeing the big picture any easier. Entrepreneurs need to have the humility and wisdom to hire people who can point out their mistakes and voice disagreements with any aspect of the project.
Having ‘devil’s advocates’ in your startup can stop the project from taking the wrong fork in the road early on. Every entrepreneur has decisions to make every day. And being able to entertain different points of view from people who have intimate knowledge and an understanding of the pending decision is vital to avoid making the wrong one.
By avoiding hiring cheerleaders and hiring thoughtful, knowledgeable, and opinionated people instead, your conference room may be livelier. But you'll also have a better chance of making the right decisions to put you on the road to success.
<h2>Know How to Talk About Your Startup and Idea</h2>
Many first-time entrepreneurs don’t seek advice as much as they should because they’re afraid of people stealing their ideas. This not only shows a lack of leadership and business maturity but also marks the entrepreneur as someone who doesn't fully understand precisely how the tech industry works. 
Seeking advice and idea-sharing is a basic characteristic of the tech industry. Far from being locked in an attic like a mad professor performing their experiments in secrecy, the modern tech entrepreneur may be working in a co-working space where he rubs shoulders every day with other entrepreneurs developing their own ideas. 
The truth is that most people in the tech industry that you seek advice from will be too invested in their own idea to consider starting over and stealing yours. 
But seeking advice is mostly about making the right business decisions, and this type of advice rarely includes any discussions of application architecture or coding. You can discuss your idea and your startup without giving away anything of value. And you’ll have to if you’re presenting your startup at a press conference or meeting with VCs about investment. 
VCs are known for refusing to sign non-disclosure agreements (NDAs), as they may hear several pitches that are similar, and refusing to sign NDAs is a way to protect themselves against actions taken by these cookie-cutter startups. In fact, taking an NDA into a meeting with a VC is the quickest way for them to lose any interest in your startup and idea. 
You should always be prepared to talk freely about your idea and should learn how to do so safely without giving away any crucial secrets. Careful promotion should always be on the mind of an entrepreneur.

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Common Mistakes of New Entrepreneurs

<h3>One of the biggest sales events of the year, 11.11 (or Single’s Day), has just recently passed, yet there are still more annual special sales days this year - Black Friday and Cyber Monday.</h3>
These are days shoppers and business owners most look forward to; the days businesses showcase their best deals and discounts. With this in mind, it’s crucial that retailers have a strategy for these special sales days so that they can make their offers stand out and drive sales. We’ve rounded up some fun facts we think every business owner should know:
Singles’ Day
- “Singles' Day” or “Double 11”, is a Chinese shopping period that has become an unofficial celebration of singletons. 
- Singles’ Day broke a Guinness World Record for producing the highest online sales revenue generated by a single company in 24 hours ($14 billion). 
- In the recent Lazada 11.11 Biggest One-Day Sale, sales broke records with over 1 billion Thai baht within 2 hours. 
- Alibaba's 11.11 Global Shopping Festival 2020 exceeded 2.2 trillion Thai baht doubling last year’s sales of 1.1 trillion Thai baht.
Cyber Monday
- Cyber Monday was created by retailers to encourage people to shop online. 
- 95% of American consumers who are employed admit they will be shopping the Cyber Monday sales at work. 
- Referral traffic from social media goes up 240% on Cyber Monday. 
- During Cyber Monday’s peak, Amazon will sell an estimated 320 products per second.
Black Friday
- Black Friday is an informal name for the Friday following Thanksgiving in the United States. 
- In the U.S. in-store traffic actually peaks at 4pm on Black Friday, not early in the morning as some may think. 
- In Mexico, Black Friday is referred to as “El Buen Fin”, which translates to “the good weekend”. 
- In the U.S. Black Friday online shopping sales hit an all-time high last year at $7.4 billion.

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The Special Sales Day Facts That Every Business Owner Should Know

<h3>เมื่อวิวัฒนาการถูกพัฒนาอย่างต่อเนื่อง มีการสร้างหุ่นยนต์ที่ทำงานแทนมนุษย์ได้ และเกิดการเปลี่ยนแปลงทั่วโลกที่ไม่สามารถคาดการณ์ได้อยู่ตลอดเวลา ผู้จ้างงานจึงต้องการพนักงานที่มี Skill sets ที่หลากหลาย เพื่อขับเคลื่อนองค์กรได้อย่างมีประสิทธิภาพ</h3>
มาดูกันดีกว่า คุณล่ะ มี 10 ทักษะอนาคต ทั้ง Hard skills และ Soft skills นี้รึยัง?
&nbsp;
Hard skill 
<ol>
<li>Artificial Intelligent 
การสร้างปัญญาประดิษฐ์ ที่ต้องเข้าใจภาษาคอมพิวเตอร์และคณิตศาสตร์ เพื่อเขียนโปรแกรมให้คอมพิวเตอร์สามารถทำงานแทนมนุษย์</li>
<li>Analytical Reasoning 
การวิเคราะห์และเชื่อมโยงข้อมูล ตัวแปร ด้วยการใช้เหตุผล เพื่อตัดสินใจได้แม่นยำและรวดเร็ว</li>
<li>Mobile Application Development 
การพัฒนาแอพพลิเคชั่นสำหรับมือถือ ตามพฤติกรรมในการใช้เทคโนโลยีของผู้บริโภคที่เปลี่ยนไป</li>
<li>Social Media Marketing 
การวางแผนกลยุทธ์การสื่อสารผ่านช่องทางออนไลน์ เพื่อดึงความสนใจและเพิ่มยอดขายสินค้า</li>
<li>UX/UI Design 
การออกแบบระบบและประสบการณ์ของลูกค้าบนแพลตฟอร์มออนไลน์ ให้เกิดความพึงพอใจ</li>
</ol>
&nbsp;
Soft skill
<ol start="6">
<li>Creativity 
ความคิดสร้างสรรค์ในการแก้ปัญหาใหม่ๆ ที่ไม่เคยเกิดขึ้นมาก่อนและไม่ได้จำกัดแค่ในวงการศิลปะ</li>
<li>Adaptability 
การปรับตัวเพื่อความอยู่รอดในยุคที่ธุรกิจและสถานการณ์มีการเปลี่ยนแปลงเกิดขึ้นอย่างรวดเร็ว</li>
<li>Critical Thinking 
จับประเด็น เชื่อมโยงข้อมูล และตั้งคำถาม เพื่อเพิ่มทักษะกระบวนการคิดอย่างเป็นระบบ</li>
<li>Communication 
การสื่อตามลำดับอย่างถูกต้องและกระชับเข้าใจง่าย เพื่อลดความผิดพลาดและแก้ไขปัญหาได้ดีขึ้น</li>
<li>Time Management 
การจัดสรรและบริหารเวลาที่มีอยู่จำกัด เพื่อให้ได้ผลงานที่เกิดประโยชน์และมีประสิทธิภาพ</li>
</ol>

essential-skills-for-seeking-job

10 ทักษะอนาคต ที่ต้องฝึกฝน ถ้าอยากมีงานทำ

เคยไหม มีไอเดียดี Product เจ๋ง ทีมงานเก่ง แต่พรีเซ็นต์ผลงาน ทีไร รู้สึกไม่มั่นใจสักที ไม่ต้องกังวลไป เพราะคุณสามารถฝึกฝนการ Pitching และเตรียมเนื้อหาในการนำเสนอได้ สร้าง Content ให้ครบถ้วนและน่าสนใจ เพื่อดึงดูดนักลงทุน และเพิ่มโอกาสการเติบโตของธุรกิจ
เรามาดูกันดีกว่าการทำไฟล์ Pitch Deck ควรมีเนื้อหาอะไรบ้าง อะไรที่จำเป็นต้องพูด และข้อมูลอะไรที่ไม่จำเป็นต้องบอกทุกอย่าง
1. อธิบาย Problem Statement ในการสร้างสตาร์ทอัพ
พูดถึงปัญหาก่อน ไม่ว่าจะเป็น unmet need ในตลาด หรือ pain point ที่คุณต้องการจะแก้ไข และทำไมปัญหานี้ถึงสำคัญและต้องแก้ โดยใช้การเล่าแบบ storytelling ที่ทำให้ผู้ฟังสามารถคิดตามและเห็นภาพไปด้วยได้
2. นำเสนอ Solution ด้วยจุดแข็งที่แตกต่าง
เล่าต่อว่าคุณจะแก้ปัญหาอย่างไร Product คือะไร และชี้ถึง key selling point ไม่ว่าจะเป็นเรื่อง เทคโนโลยี การสร้างแบรนด์ กลยุทธ์ทางการตลาด พันธมิตรทางธุรกิจ อะไรที่จะช่วยทำให้ Solution ของคุณเหนือกว่าคู่แข็งอื่นๆ ในตลาด
3. วาง Target Audience และศึกษาตลาดให้ชัดเจน
แสดงให้ผู้ฟังเข้าใจว่า กลุ่มลูกค้าเป้าหมาย คือใคร มีคนกลุ่มเหล่านี้จริงเหรอ? ตลาดใหญ่จริงเหรอ? หรือหากว่าเป็น concept ใหม่ ให้เลือกพูดถึงเทรนด์ของกลุ่มลูกค้าเหล่านี้ เพื่อสื่อว่าธุรกิจมีโอกาสเติบโตและมีตลาดรองรับในอนาคต
4. เขียนแผน Business model กลยุทธ์ช่องทางรายได้
อีกสิ่งหนึ่งที่สำคัญมากๆ คือ การแสดงให้เห็น traction ของตัวเลข เช่น จำนวนยอดสั่งซื้อ จำนวนผู้ใช้ใหม่ จำนวนสมาชิกใน Community และรายได้ โดยเลือกนำเสนอเพียง 1-3 ตัวเลขที่เด่นๆ ซึ่งเป็นบทพิสูจน์ว่าไอเดียของคุณ มีผลตอบรับที่ดี
5. สร้างความน่าเชื่อถือด้วย Teamwork ที่มีประสบการณ์
ทีมที่ดีจะช่วยเพิ่มความน่าเชื่อถือของธุรกิจได้ คุณอาจใส่รายละเอียดของทีมผู้ก่อตั้งแต่ละคน สั้นๆ ว่ามีประสบการณ์การทำงานที่เกี่ยวข้องกับสตาร์ทอัพที่คุณกำลังทำอยู่อย่างไรบ้าง เพราะทีมนี่แหละที่จะเปลี่ยนไอเดียเป็นธุรกิจที่สร้างรายได้ได้จริง
6. ฝึกฝน Pitch และบริหารเวลาในการนำเสนอ
พูดให้ชัดเจน กระชับ ได้ใจความ ไม่ใช้ศัพท์ยาก ใส่ passion เข้าไปเยอะๆ และฝึกซ้อมบ่อยๆ อัดเสียงหรือวีดีโอไว้ นำมาดู เพื่อปรับปรุงและพัฒนา
และหาโอกาสสมัครไปตามงาน Pitch ต่างๆ อย่างที่ ทรู ดิจิทัล พาร์ค ก็เปิดเวที THE PERFECT PITCH
ให้คุณได้ฝึกฝน นำเสนอไอเดียธุรกิจ พร้อม Commentator แนะนำเทคนิคดีๆ และโอกาส fast-track สู่เวทีใหญ่ True Startup Challenge 2020 ชิงเงินรางวัลสูงสุด 200,000 บาท
รอติดตาม! การรับสมัครได้ทาง<a href="https://www.facebook.com/TrueDigitalPark/" target="_blank" rel="noopener">เพจ True Digital Park</a> เร็วๆนี้

how-to-make-perfect-pitch

6 Checklist เตรียมตัว PITCH อย่างไรให้ปัง

Thailand is a country known around the world for its natural beauty, rich culture and exquisite cuisine. But you may be unaware that Thailand is also becoming a popular location for both Thai and foreign entrepreneurs to launch their tech startups.
Once you start to take a look at the country from a cost of living, infrastructure, and investment perspective, the popularity begins to make perfect sense.

Thailand has a remarkably low cost of living, considering the quality of its infrastructure. With high-speed internet available practically everywhere, a stable power grid, and low housing, food, medical care, and transportation costs, the country is well ahead of the curve in attracting tech talent from all over the world.
Obviously, these factors are not unique to Thailand. But what sets Thailand apart and makes it enticing for foreign entrepreneurs is the industry and government support, plus all the working benefits it offers to startups registering in the country.
<h2>Redirecting the Thai Economy</h2>
The reason Thailand is emerging as a mecca for startups is mainly because the government is making a concerted effort to redirect the country's economy away from the agriculture-based economy of old. They’ve identified ten key industries to lead Thailand into the future of a sustainable, technology-based economy. These industries include:
<ul>
<li>Next-Generation Automotives</li>
<li>Intelligent Electronics</li>
<li>Advanced Agriculture and Biotechnology</li>
<li>Food Processing</li>
<li>Tourism</li>
<li>Digital Technology</li>
<li>Robotics and Automation</li>
<li>Aviation and Logistics</li>
<li>Biofuels and Biochemicals</li>
<li>Medical Technology and Global Hub</li>
</ul>
This vision for the future of the country is called Thailand 4.0. And looking through the list, you can see that it offers a lot of ancillary opportunities for startups and the entire spectrum of tech applications. To encourage the development of these startup enterprises, the government is putting considerable effort into establishing policies that favor tech companies.
Different government agencies have been set up solely to administer these policies and benefits. To encourage growth in the business sectors that will be establishing this new economy, Thailand’s government is also offering investment opportunities that are piquing the interest of venture capitalists and private investors. These opportunities offer allowances and exemptions on visas, taxes and import duties for businesses qualifying under the Board of Investment’s (BOI) criteria as a Thailand 4.0 tech company.
<h2>Path to Launching a Startup in Thailand</h2>
<img src="https://www.truedigitalpark.com/media/5f98eca65ccd5_Peopleinlargemeetingroomstartup.jpg" width="900" height="600" />

For entrepreneurs interested in launching their startup in Thailand because of these unique opportunities and benefits, certain criteria will have to be met. Foreign entrepreneurs, senior executives, investors and employees, will need to apply for either a work permit and a non-B visa, or a <a href="https://www.truedigitalpark.com/en/insights/articles/100/thailand-smart-visa-for-startups">SMART Visa</a>. The SMART Visa is definitely preferable, as it doesn’t require an additional work permit to allow foreigners to work in Thailand.
There are five types of SMART Visas, depending on the function of the applicant:
<ul>
<li>SMART T is for highly-skilled, technical foreign employees</li>
<li>SMART S is for foreign entrepreneurs wanting to base their startup in Thailand</li>
<li>SMART I is for foreign investors looking to invest in the new economy of Thailand</li>
<li>SMART E is for foreign, senior executives brought into the country to run the startups or existing business</li>
<li>SMART O is for the spouses and children of other types of SMART Visa holders</li>
</ul>
The SMART Visa offers several benefits over that of the usual work permit and Non-B visa required for foreigners to live and work in Thailand. While the Non-B visa requires you to report to immigration every 90 days, with the SMART Visa, this is reduced to once a year. No re-entry permit is required for trips out of Thailand. The SMART Visa also offers a longer period of validity. For the type T, I and E SMART Visa, the maximum period of stay is up to 4 years.
The requirements differ depending on what type of SMART Visa you're applying for. Please note that for all SMART Visa applications, supporting documents will be required. And all of the visas will have a validity of at least one year.
For the foreign entrepreneur, you must have a fixed deposit of at least THB 600,000 with a maturity term of at least one year. You must also have health insurance and be endorsed by a Thai company or be taking part in an <a href="https://www.truedigitalpark.com/en/startup-support/tdpk-startup-booster">endorsed accelerator or incubation program</a>. You can also enter into a joint venture with a Thailand-registered company.
For foreign investors, they must invest in companies using technology in their products and services or be directly involved with the list of the BOI’s, Thailand 4.0 targeted industries. They must also commit to a minimum investment of THB 20 million.
Highly-skilled technology experts applying for the SMART T Visa must be paid at least THB 200,000 a month. They must also be employed in one of the BOI's targeted industries. They may be asked to submit documents proving their technical knowledge and experience.
High-level executives applying for a position as a Chairman or Managing Director and seeking the SMART E Visa, must have at least a bachelor's degree and be able to show at least ten years of work experience. They must be paid a salary of at least THB 200,000. They must also have plans to work in a company using technology in their products and services or work for a company on the BOI’s list of targeted industries.
<h2>Finding a Productive Environment in Thailand for Your Startup</h2>
Although you may be enticed by the benefits and be able to satisfy all the requirements, you still may need some guidance on getting your startup going once you’ve arrived in Thailand. There are a lot of registration and operational details to see to before your startup can even think about turning a profit.
True Digital Park (TDPK) offers office space and <a href="https://www.truedigitalpark.com/en/spaces/co-working-space">co-working spaces</a> for rent in Bangkok that feature everything you need to set up a business. From conference rooms to copiers, TDPK helps you save on startup costs by providing these necessities on a rent-as-needed basis.
It is an environment that’s made for tech startups. With a calendar of ongoing events, seminars, and workshops, TDPK provides an all-encompassing community that helps startups achieve their goals. TDPK is well-connected with the government agencies administering the policies of Thailand 4.0, the leaders of the tech industry in Thailand, accelerator and incubator programs, business educators, and private investors and venture capital firms.
Besides providing endorsement letters that can help your successful application for a SMART Visa, they can introduce you to everything you’ll need for you and your colleagues to flourish in the tech community of Thailand. If you’re seriously considering launching your startup in Thailand, visit TDPK in Bangkok to learn more about the benefits of beginning your tech adventure in the best tech environment in the country.

benefits-for-launching-startup-in-thailand

Benefits of Launching Your Startup in Thailand

Recently True Digital Park (TDPK), in association with the British High Commission, hosted a Bangkok Climate Change Hackathon webinar on the topic of <a href="https://youtu.be/JS6d2uT5id4" target="_blank" rel="noopener">Clean Growth and Adaptation: The Right Time or Too Late?</a>
The streamed webinar was moderated by Proynapuss Jaroenkocharit, the Thailand Program Associate for New Energy Nexus. It featured a panel of experts including Dr. Peeranan Towashiraporn, the Director of the Asian Disaster Preparedness Centre (ADPC) in Thailand, Dr. Warodom Khamphanchai, the founder and CEO of Alto Tech, Matthew Carter, the Sustainability Consultant from Future Tec, and Dr. Isabelle de Lovinfosse, the Head of SEA COP26, from the British High Commission in Singapore.
The panel sought to give viewers a perspective on the many challenges facing both the public and private sector in tackling the problems created by climate change, the current state of affairs, and the prospects for the future. The exchange was a down-to-earth, rational assessment of the real-world problems that scientists and tech companies face in implementing their solutions, the problems caused by Climate Change (CC), and what needs to be done to keep the efforts going.
<h2>Challenges of the Industry</h2>
Climate Change (CC) is a worldwide issue, and many real-world problems need to be solved before you can begin to implement solutions. Unfortunately, it encompasses nearly every part of society, from the cultural, to the scientific, to the political.
The fact that some leaders, governments, and organizations refuse to accept that CC is a reality at this point in time makes the work of these dedicated professionals that much harder. It wrongly focuses the conversation on the political aspect of the issue, instead of the science and health side. All of the panelists underlined this point as being a significant problem in the work they're trying to accomplish.
The world needs to accept that CC is a reality and focus on the need to not so much ‘fight’ CC, but to create solutions that help people cope with it better and allow them to pursue a rewarding life in spite of it.
<h2>Ongoing Education is Vital</h2>
People have to understand the problem before they're able to understand the solution. CC is such a massive issue that there has to be a change in education systems to educate children from a young age. By preparing them for the impacts of CC and making it a part of everyday conversations in the classroom, solution providers will begin to find it easier to convince an entire population of the relevance of their solutions.
Lessons in many subjects can include classes in the effects of CC on their local community and the larger world around them as well. As more and more children become aware of CC, it becomes less of a scary topic and more of a series of rational problems that need to be solved. The trouble becomes an ongoing issue to work with and try to mitigate as much as possible.
<h2>Policy Choices</h2>
Several panelists mentioned the subject of national policies. Before you can begin to effect change, you have to change the economic, social, energy, and transportation policies of many countries to include a CC policy. Only by elevating CC to the same importance as the rest of these policies can you begin to instill the notion of acceptance in a population. And by getting people to accept the idea, as well as the solutions of researchers, scientists and tech companies, you will have a chance of making significant changes.
A lot of societies around the world are ‘top-down’ societies that look to their leaders to be informed and knowledgeable about issues facing the population. Unfortunately, many of these society’s leaders have been in denial about CC for economic, social or political reasons.
Changing people’s beliefs is the only way to overcome stubborn governments and leaders and force CC into the public’s consciousness. Solution providers in technology and science should be as active as possible in spreading awareness about their ideas from the bottom-up. Only when confronted with an overwhelming belief by a vast majority of the populace can leaders refuse to ignore the need to include CC as one of its country's policies.
<h2>How Data Can Be Used to Deal with CC</h2>
The need to spread awareness is an uphill battle. Scientists and tech companies need to prepare themselves for the war by having a team of people that can cover many areas of the issue, such as sociologists, climatologists and meteorologists. They need to have people that can talk about the data in real-world terms to many people from all walks of life.
These people can help you prove the viability of your idea in a real-world sense. You also need people on board that can interpret your data and provide context that makes sense to government officials or leaders who have the power to reach the masses.
The more affirmations you can get on the reliability and precision of your data, the more minds you can change. No one can deny a certainty.
<h2>Tips and Suggestions for Entrepreneurs</h2>
The discussion ended with some suggestions and tips for entrepreneurs intent on addressing the problems of climate change.
Several panelists talked about the need for perspective from a tech and a real-world point of view, and how such a global problem cannot be solved by one solution. Even small, local triumphs can make a difference. By continuing to make people’s lives even just a little better, you inspire people to persevere in their work.
Tech entrepreneurs should take this wisdom to heart. By using your expertise to make meaningful changes wherever you can, you begin to make a difference. By focusing on your abilities and how to apply them to a specific issue, you can affect change. With thousands of entrepreneurs doing the same thing around the globe, solutions begin to combine and overlap. Tech companies can use existing ideas and technologies to improve their own solutions for the greater good.
With sociologists, climatologists and meteorologists on your team, they can begin to identify the ‘bigger picture’ and provide you with new direction and efforts that your team can pursue. By having this combined worldwide effort, we’ll have a better chance of dealing with this issue efficiently and effectively.

tech-solutions-for-future

Clean Growth and Energy Efficient Tech Solutions for the Future

For non-native speakers, learning to speak English can be quite a task. Moreover, it can prevent them from accessing technologies such as chatbots. To overcome this, Thai-speaking chatbots have been developed and are being used in many industries in Thailand. In the recent TDPK Talk, Dr. Kobkrit Viriyayudhakorn, the founder of iApp technology, and Dr. Winn Voravuthikunchai, the founder of BotNoi, spoke about AI and chatbots, how they can benefit companies, and even transform businesses.
iApp Technology (Chochae)
One of the most popular products from iApp Technology is the Chatbot for E-Commerce, known as Chochae. It is a very accurate and comprehensive Thai Chatbot Engine service. The Chatbot for E-Commerce is able to respond to clients within seconds, 24/7, on Line and Facebook. Plus, it can even close a deal, summarize daily orders and analyze data for you. Clearly this chatbot is not only convenient for your business, it can help accelerate sales growth too.
BotNoi
BotNoi is a very popular chatbot in Thailand. It has received the Conversation Engine Award from LINE Bot Awards in Japan. The features and functions are quite similar to the Chatbot for E-Commerce from iApp Technology, in that it is an end-to-end chat solution. However, BotNoi can communicate in group chats in 4 languages: Thai, English, Chinese and Nepali. Moreover, it can read your horoscope, find restaurants in your area and much more!
<img class="alignnone wp-image-576" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/5f97bd489f1c2_ChoChae.jpeg" alt="" width="441" height="441" /><img class="alignleft wp-image-577" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/5f97bd4b64639_Botnoi.jpeg" alt="" width="441" height="441" />
&nbsp;

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How Two Thai-Speaking Chatbots Could Transform Your Business

The restaurant business certainly looks glamorous, but did you know that 60% of restaurants close in the first year and 80% within 2-3 years. One of the main reasons for closure is an inability to control costs. For food businesses, cost is king. However, owners often find it difficult to cut costs without compromising quality. That’s why we spoke to Dr. Chanikarn Wongviriyawong, CEO and Founder of EATLAB to get her tips on reducing food costs while still maintaining quality.
&nbsp;
<ol>
<li> Find Budget-Friendly Ingredients</li>
</ol>
Budget-friendly does not have to mean low-quality. By shopping around and purchasing ingredients from different suppliers you can maintain quality at an affordable price. The best place to buy budget-friendly ingredients is from local suppliers or produce centers. It might take time but the pay-off will make it worth it.
&nbsp;
<ol start="2">
<li> Create Dishes with Common Ingredients</li>
</ol>
Developing a new dish from ingredients you already have is another clever idea. Ideally many dishes on your menu will share core ingredients in order to reduce food costs and waste.
&nbsp;
<ol start="3">
<li> First In, First Out (FIFO)</li>
</ol>
First In, First Out is commonly known as ‘FIFO’. It’s basically an asset-management and valuation method that every restaurants owner should apply to their business. You simply stock your fridges and freezers with older food at the front so that you can use it first and avoid food waste. This is also essentials for maintaining freshness and quality.
&nbsp;
<ol start="4">
<li> Look at The Sales Pattern</li>
</ol>
You should manage ingredients according to sales. For example, if steak is more popular during the weekend, then you should order more for the weekend. Similarly, you should reduce the stock of less popular ingredients. If you record the number of each dish you’re selling, you will quickly identify a pattern and it will be easier to manage the buying of ingredients.
 
<ol start="5">
<li> Use A Cost Analysis Program</li>
</ol>
A cost analysis program like EATLAB can help restaurants extract actionable insights to improve service quality, pricing and promotions. It will equip restaurants with the AI capability to understand customers, and optimize profits using data. This is a really easy-to-use and effective program that every restaurant should have.

5-ways-to-reduce-food-cost

5 Ways to Reduce Food Costs Without Compromising Quality

"If today were the last day of your life, would you want to do what you are about to do today?", Steve Jobs.
&nbsp;
We all know Steve Jobs as the legendary co-founder and eventual CEO of Apple. He has had a profound effect on the world of technology and created products that have substantially changed the world. Even though Jobs is gone, his design and business philosophy remain with us, and influence Apple even today. Here are 4 of Apple's philosophies that it has embraced to produce its remarkable success.
&nbsp;
Empathy
One of Apple's philosophies is to create an intimate connection with the feelings of its customers. Even during the COVID-19 pandemic, Apple released a COVID response statement detailing how they were doing their part, communicating with customers in an understanding tone, reflecting the sensitivity of the situation. It showed that they cared and wanted to provide solutions to their customers.
&nbsp;
Focus on User Experience
When creating products, Jobs focused on creating universal sensations, experiences and values. When people purchase Apple products, they are not just buying a computer or a mobile phone, they are buying Apple's belief that people with passion can change the world and make it a better place. This was demonstrated during the social distancing period; Apple products became valuable tools for teachers to hold remote lesson, for companies to stay productive, and for medical experts to diagnose millions of patients.
&nbsp;
Find an Enemy
Choosing a side is part of human behavior so Apple makes it clear who the enemy is, setting them as the standard to overcome by simply making a better product. For Jobs’, the crucial part of development was the aesthetics, originality and that the designs represented Apple.
&nbsp;
Be the Best, Not the First
Apple was not the first to invent the MP3 player, smartphone or computer. However, they took the same technology and improved the design, navigability, packaging and distribution channels. And with that they eventually managed to achieve better design, size, packaging and in fact, overall quality.
 
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4 Apple Philosophies That Brought Its Remarkable Success

Thailand currently has almost 10 million senior citizens and the nation is expected to become an aging society in 2021. Integrating technology in the daily life of elderly people can make them happier and healthier, as it plays a major role in developing elderly-friendly environments. But which technology will benefit an aging population most?
Here we have rounded up 4 tech trends that will help the older population live independent, safe, and happy lives.
&nbsp;
Voice Assistants
Voice assistants can be found on most smartphones and smart speakers. They are very easy to use and can perform a variety of actions, with instructions given by voice command. These voice assistants will help the older population to send a text message, set a reminder, play music, call emergency services and much more. Additionally, voice assistants like Alexa and Siri have their own personalities and can provide company and entertainment.
&nbsp;
Wearables
Wearable products like smartwatches can do more than simply track activity and fitness levels, they also have features that are geared towards those with chronic or situational medical issues, allowing them to receive assistance at the touch of a button.
&nbsp;
Telemedicine
Telemedicine provides opportunities for the elderly to access medical information and advice remotely. Patients can consult with doctors by using video-conferencing tools like Skype, WhatsApp, and Zoom. Although it cannot entirely replace in-person visits, this new development is often more convenient and safer for the older generation.
 
Smart Home Devices
Most older people tend to spend a lot of time in their own home. However, as they age, they may experience mobility issues. Smart home devices will enable them to have a better quality of life. These devices range from smart light bulbs that can be set at specific times, to fall detection sensors that can summon help without the user having to press the call button.
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.truedigitalpark.com/media/5f7fd1b25a248_Elderlywithmobiledigitalshutterstock_1687095391.jpg" alt="" width="600" />

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4 Tech Trends That Benefit Seniors

The rapid development of technology has made the term "digital disruption" more ubiquitous, but this disruption can do great things for many industries. For example, the coffee industry is using it to drive growth, it’s adopting technology to prevent the wave of digital disruption from washing away success.
We’re looking at how coffee businesses are expanding their footprint and growing in the digital era.
Data Collection: 
In the coffee industry, technology is not only helpful within the coffee shop itself, but also outside. It is helping growers collect more detailed information on their crops by using apps like SCAPA which enable them to improve the quality of their coffee beans, plus fine-tune the entire cycle, from coffee bean to cup.
AI Barista: 
Some people might believe that technology is taking away personal experiences and human interaction from businesses. However, Starbucks has shown that it doesn’t have to be the case. Their app, My Starbucks Barista, lets you order drinks with voice commands by speaking to a virtual barista, with the option to order via text if you prefer. This process imitates the order-at-the-counter experience but in a more convenient way, as it allows you to order in advance and collect later.
Robot Barista: 
The coffee industry is one that has embraced automation. Cafe X, a Californian startup, has produced a robot barista to create flavorsome brews with high-tech precision and faster service. Orders can be placed by simply interacting with the machine through a tablet or the Mobile Cafe X software.
Despite the sometimes negative connotations of the term "digital disruption", it is in fact a positive force for coffee businesses that seek to take advantage of the opportunities it offers. As you can see, technology is being used throughout the entire coffee industry from farm to café, resulting in a better customer experience.
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Dealing with Digital Disruption: How the coffee industry is using it to its advantage

Long before Facebook, Twitter and Instagram even existed, fake news was in existence. However, since the arrival of social media, it has turned an age-old problem into a new threat that is far more than just a prank. We have rounded up surprising facts about fake news to highlight just how much of a problem it is in today’s society.
&nbsp;
The facts about fake news 

<ul>
<li>33% of all content on the internet is fake news or hate speech</li>
<li>85% of people have fallen for clickbait articles</li>
<li>The military is the most cited profession in fake Facebook profiles</li>
<li>83% of Americans use Facebook as a source of news</li>
<li>The number of hate speech posts removed by Facebook increased to 9.6 m. in 2020</li>
<li>62% of Brazilians confess to believing fake news</li>
</ul>
Fake news cannot only be damaging to people’s reputations but also their lives. For example, during the COVID-19 pandemic, a number of people adopted incorrect health advice as a result of fake news which in some cases ending up threatening their lives. This serves as a reminder for us to think critically about the information we receive from the internet.
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District

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Surprising Facts About Fake News

Some of the most popular tech businesses these days are those offering a food delivery service. During COVID-19 Thailand’s food delivery services saw great growth, with the market value expected to continue growing. Alongside food delivery services, cloud kitchens, also known as ghost kitchens, are on the rise in Thailand. Cloud kitchens are centralized, licensed commercial food production facilities that allow any restaurant to rent a space to prepare food for delivery. But do cloud kitchens really work for SMEs and large organizations? We've pulled together a round-up of the opportunities and challenges facing those operating in cloud kitchens today:
&nbsp;
Opportunities:
- Brand awareness without marketing spend
- Better efficiency
- Lower operational costs
- Access to user data and real-time adaptability
&nbsp;
Challenges:
- Reliance on third party apps
- Hygiene and food quality
- Different operational process to offline restaurants
- Online only visibility
There’s no denying that cloud kitchens are a great opportunity but the fact is that no one can guarantee business success. Therefore businesses should focus on transforming challenges into opportunities in order to grow, whilst learning from the experience a cloud kitchen provides.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://www.truedigitalpark.com/media/5f7693d31c875_CloudKitcheninfographic.png" alt="" width="768" height="960" />
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Cloud Kitchen: The Next Opportunity?

Want to put words in someone’s mouth? Star in a Hollywood movie? Deepfakes might just be able to help you. Deepfakes use a form of artificial intelligence called deep learning to produce fake images and videos. They are lies disguised to look like the truth and mislead people. Sounds dangerous? Take a look at this deepfake video of Mark Zuckerburg bragging about how his platform “owns” its users (clip below). However, there are both positives and negatives of Deepfakes, so let's take a closer look…
<iframe src="https://www.youtube.com/embed/Ox6L47Da0RY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Positives
Deepfakes are great for the entertainment industry. It's use for special effects and advanced face editing in post-production is revolutionary. It can be used to create a younger version of an actor or edit scenes where an actor is unable to participate. Secondly, the very presence of deepfakes makes people more aware of fake media and warns them not to believe everything they see.
&nbsp;
Negatives
Deepfakes allows anyone to create fake videos, spread fake news or defame someone. They can be misleading and confusing for viewers. The vast majority of deepfakes target celebrities and politicians as their public profiles provide ample sources for AI to learn from. These sources include selfies, photos, voices and videos of them.
&nbsp;
&nbsp;

deepfake

Deepfake: You Can't Trust Your Eyes Anymore

<h3>The one thing that every success story has in common is a trail of failures behind it.</h3>
We have all experienced failures at some point, and of course it is okay to fail, just like Google, one of the world’s most valuable companies. But what has ultimately made Google successful? Here are 3 factors that are key to Google’s success:
&nbsp;
<ol>
<li> Business Model Innovation: Google has not only created a highly effective revenue generator, but it has produced what it hopes is a better experience for its users. Google’s products prioritize optimizing the user experience ahead of generating revenue.</li>
</ol>
&nbsp;
<ol start="2">
<li> Taking Risks: At Google, the notion of taking risks and being vulnerable in front of others is encouraged in order to allow employees to be both open and honest as they pursue a collective goal. Although we might have seen a bunch of successful Google products like Google Search, Gmail, Google Maps and Android, the failed Google product list is just as epic. This includes Google Glass, Nexus, Google URL Shortener, Google Plus, Google Listen and many more.</li>
</ol>
&nbsp;
<ol start="3">
<li> Focus on Its Strength: Google focused on its strength, which is search. This focus enabled Google to develop better search technology which later positioned it ahead of its competitors. Google’s competitors also chose to focus on other services like email, online shopping, and news which subsequently diluted their focus.</li>
</ol>
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District

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Failing for Success at Google

<h1>Fully-furnished Office Space in Bangkok in the New Normal</h1>
Startup entrepreneurs learned some valuable lessons from the recent COVID-19 pandemic. While many agree that the Work from Home (WFH) business model and video conferencing have been valuable tools, the wisest entrepreneurs learned other realities of renting <a href="https://www.truedigitalpark.com/en/spaces/office-space">fully-furnished office space in Bangkok</a>.
With the recent pandemic, a lot of advice has come to light about how to adapt office requirements to serve your employees, suppliers and customers safely as you move forward in the new normal.
An entrepreneur naturally wants to look ahead and plan for the future when seeking office space in Bangkok. However, as tragic as the pandemic was, it also served as a prompt for business owners to scale back their operations and seek the minimum office space possible for their business to run effectively and efficiently.  
<h2>Scaling Down Grandiose Infrastructure Dreams</h2>
Entrepreneurs often have lavish plans for their office space. They dream of modeling their office space in Bangkok on the Google or Apple headquarters in Silicon Valley. Their goal is to take good care of their employees while serving their customers. But in the face of the recent pandemic, the wisest ones have taken the limits imposed by the new normal very seriously. 
The benefit of renting a fully-furnished office space in Bangkok is that you can simply pack up your laptops and move at the end of your lease if you've outgrown the space. And if you experience a period of growth in the middle of a lease, renting a co-working space is a great option in the interim.  
The new normal is proving that embracing a nomadic lifestyle when it comes to office space is often the best way to plan for the future. The less money you spend today, the more you’ll have for other challenges that may arise to test your abilities as well as your financial resources. 
Enterprises like True Digital Park have based their business model on this reality. They rent both fully-furnished office space and co-working space to startups in the Bangkok tech industries. They have also created a community of like-minded individuals that offer education and contacts to new startups. 
<h2>One-on-one Meetings with Clients, Suppliers and Investors</h2>
Most of the world’s business professionals are well aware of the social distancing measures that every business must adhere to, to safeguard their employees. But you must still use a measure of diplomacy in the ways you deal with meetings with external parties who are essential to keeping you in business.
Zoom, Microsoft Teams and Skype have all but replaced the ‘handshake’ meetings that were once an essential part of business. And you should gently suggest that clients, suppliers and investors use these tools as often as possible in meetings. 
But sometimes a handshake and a signature is warranted to establish a milestone in your business’s growth. Offering to rent a meeting room or other unique venue outside of your office space in Bangkok demonstrates both recognition of the importance of the meeting, as well as a concern for the health of attendees and your workforce.
<h2>Keeping Track of Progress</h2>
WFH is here to stay. Not only does it cut down on the amount of office space needed, but it also makes for a more flexible and happier workforce. But for entrepreneurs, it can be a headache keeping track of everyone while maintaining control of your progress. 
Customer Relationship Management (CRM) software alleviates a lot of those headaches. This software is becoming an essential business tool, now more than ever.  
CRM software is somewhat mislabeled in the benefits it provides to business. It offers marketing and sales communication and analytic capabilities focused on the customer’s history. But it also provides a large amount of internal data that can be used to track both an employee’s daily routine and a company’s progress. 
A well-organized CRM system sorts various processes within a company into tasks that allow managers to get a clear picture of who is working on what. The internal communication channels it offers helps everyone stay in touch throughout the day in a transparent manner.  
<h2>Moving Forward in Business</h2>
No one knows how long COVID-19 will be around, but the business world has shown itself to be both flexible and innovative. By taking a different and wiser approach to renting fully-furnished office space in Bangkok, entrepreneurs can safeguard their employees, their financial resources and their brand name in the uncertain times ahead.  
And by taking full advantage of the tools that have shown themselves to be effective in dealing with a WFH business model, they can also ensure their business continues to operate successfully and thrive in the new normal.

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Rethinking Office Space in Bangkok in the New Normal

<h1>Rating the Startup Ecosystem in Thailand</h1>
Every entrepreneur wants to launch their startup in the best environment and business climate they can to ensure success for their company. The Global Innovation Index (GII) is a series of charts that rank Thailand’s startup ecosystem against other nations.
The index offers a compilation of data from the past three years (2018, 2019 and 2020) that provides insight into countries investing in tech industries as a means of growing their economies. The data is pulled from:
<ul>
<li>UNESCO Institute for Statistics</li>
<li>Eurostat</li>
<li>OECD – Main Science and Technology Indicators</li>
<li>Microfinance Information Exchange</li>
<li>World Bank</li>
<li>United Nations Industrial Development Organization</li>
</ul>
The GII gives entrepreneurs a firm idea of some of the hurdles they will face when launching a tech startup in Thailand, as well as some of the benefits the country provides. 
Every country has its pluses and minuses when it comes to launching a business. Likewise, every startup has different challenges relating to their core idea and the way they plan to conduct their operations.
So, rather than using the GII as a tool to find the ‘best’ country to launch your startup, you should use it to focus on the strengths and weaknesses of the startup ecosystem in Thailand. This allows you to determine if the strengths match your needs, and the weaknesses pose a real threat to your startup’s success.
<img src="https://www.truedigitalpark.com/media/5f7149c1d118e_thailandstartupecosystem.jpg" alt="Asian Lady" width="1000" height="750" />
The GII uses seven categories in two sub-indexes to rank countries, with a country’s relative wealth as a further determining factor in the rankings. The two sub-indexes are the country’s innovation inputs and innovation outputs. On the input side of the formula, the categories include:
<ul>
<li style="font-weight: 400;">Institutions</li>
<li style="font-weight: 400;">Human Capital &amp; Research</li>
<li style="font-weight: 400;">Infrastructure</li>
<li style="font-weight: 400;">Market Sophistication</li>
<li style="font-weight: 400;">Business Sophistication</li>
</ul>
On the output side of the formula, the categories include:
<ul>
<li style="font-weight: 400;">Knowledge and Technical Outputs</li>
<li style="font-weight: 400;">Creative Outputs</li>
</ul>
<h2>Economic Wealth of a Country</h2>
The countries are grouped into four categories that reflect their wealth as a country, according to their GDP. They include a high-income group, upper middle-income group, lower middle-income group and low-income group. Thailand is currently ranked 4th among 37 countries in the upper middle-income group. Regionally, Thailand is ranked 17th among 17 countries in South-east Asia, East Asia and Oceania. 
The inclusion of this grouping by wealth offers more insight into a country’s performance against other countries. And Thailand is performing well in this regard. As more focus is given to tech industries in Thailand, you can expect the country to improve and draw closer to the performance of other, wealthier nations. 
<h2>Support Strengths</h2>
Thailand enjoys a strong reputation for innovation, which is sometimes unexpected for its level of development. The country has been effective in transforming its innovation investments into innovation outputs to provide a boost to its economy. 
This statistic alone should give the VCs and investors of Thailand confidence. The country is currently only showing a deficit in three of the seven categories used to compile the rankings.
<img src="https://www.truedigitalpark.com/media/5f7149c1d118e_ratingthailandstartupecosystem.jpg" alt="" width="1000" height="667" />
<h2>Industry Weaknesses</h2>
In both market sophistication and business sophistication, Thailand is showing a maturity that more developed nations still lack. The country is ranked significantly higher than other nations that enjoy greater wealth than Thailand.  
However, in Institutions, Infrastructure and Human Capital &amp; Research, the country is still ranking in the sixties, with the number ‘one’ being the goal. Institutions and Human Capital &amp; Research are directly related to each other. Without qualified institutions developing a technology-focused curriculum, Human Capital &amp; Research rankings will continue to suffer. And the relatively low Infrastructure ranking can be attributed to the country’s still developing economic ranking. 
Thailand needs to make a concerted effort to improve both the quality of the education it provides and the necessary infrastructure for the startup ecosystem of Thailand to compete on the world stage.  
<h2>Good News</h2>
Thailand is currently at 44 among 131 countries around the world, which includes upper-income group countries. Thailand 4.0 is still a relatively new goal for the country; change takes time. But with universities and institutions in Thailand redeveloping their education systems to address the STEM disciplines and meet the demands of Thailand 4.0, it won’t be long before a wealth of new, qualified recruits enter the startup ecosystem of Thailand.

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Rating Thailand’s Startup Ecosystem

In countries that have successfully controlled COVID-19 like Thailand, it can still be difficult for businesses to operate and adapt to the current situation as the economy has been hit hard by the pandemic. One of the responses we have seen from consumers is that they have made more of a move towards online shopping. They are changing what they are buying, when, and how, and that is why businesses must shift from the offline to the online world to survive. There are many opportunities when it comes to e-commerce, especially if you apply digital marketing strategies like SEO to your online business. So here we have rounded up the latest updates on Facebook and SEO algorithms that will help you grow business successfully online.
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<h3>Quality of Content </h3>
Content is one of the ways to optimize your website, and according to the latest update from Google, you should focus on E-A-T factors which stand for Expertise, Authoritativeness, and Trustworthiness. That means that the content on your website should be trustworthy, especially important if you operate in the health and beauty industry. Your sources should be credible and you should provide evidence of the expertise involved in your product or service. For example, if you write medical content, it should include a quote from a qualified doctor to support your claims. The same goes for Facebook, it has the ability to recognize spam-like content and clickbait so genuine, quality content is a must.
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<h3>Mobile Optimization </h3>
As consumers turn to their phones to shop more and more, search on mobile has increased. That means your website needs to look great and function well on mobile. To do this you must address your website’s load time, build a responsive design, use local SEO (with phases like ‘near me’ or ‘open now’) and offer mobile-friendly content to give users the best experience. If users have a positive mobile experience they’re more likely to return to your website again, which will help improve your Google rankings.
&nbsp;
<h3>The Long and Short Keywords </h3>
There are many ways a website can make itself visible on Google’s SERPs (Search Engine Results Pages). One way is to consider the keywords you are targeting. Those are the words or phrases visitors are searching for; they could be generic keywords, long-tail keywords or FAQ keywords. It is often the case that lesser searched keywords tend to be more specific and have more words in the phrase, but that is not always the case. Those long-tail keywords can be more valuable for a company as the user is searching for something very specific, often with the intent to buy.

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Latest update on SEO and Facebook algorithms

<h1>Knowledge is Power at True Digital Park</h1>
There are plenty of office spaces and co-working spaces springing up all over Bangkok. But True Digital Park (TDPK) offers much more than desks, four walls and an internet connection.
TDPK is a community of technologically-minded entrepreneurs, technicians and creative people who want to know as much as possible to turn their bright ideas into a successful business venture. What the TDPK community provides is a community based on lifelong learning as a path to success.
Business school can teach you many things, but once you graduate from school, you're on your own unless you spend a lot of time and energy to continue your education. Unless you're diligent in pursuing the necessary further education you need, you're in danger of becoming stagnant in your ideas and ability to adapt to growth and changes in your business environment.
Renting an office or co-working space at TDPK brings this vital education to you. We offer a continuous series of educational programmes and events that nurture the thirst for learning in every person striving to become a success.
<img src="https://www.truedigitalpark.com/media/5f4619b5493ea_batch_socialdistancingmeeting2peoplecorner.jpg" alt="two person talking to each other" width="800" height="533" />
<h2>Complete Range of Educational Events</h2>
TDPK understands that the tech community encompasses a wide range of disciplines that require solid education to be adequately prepared for and addressed. This is why we offer a continuous variety of seminars, interactive workshops, lectures, meetings with VCs, and networking events.
We want you to succeed in your startup venture to bring the country closer to achieving Thailand 4.0 and making the world’s business and technology leaders sit up and take notice. The way we’ve chosen to do this is through providing a technology and business education that covers all the bases of the things you’ll need to know to negotiate a path to success.
Our interactive workshops provide you with real-world examples of technological, leadership and business issues that have the attendees rolling up their sleeves and working collaboratively to figure out the best solution.
Our <a href="https://www.truedigitalpark.com/events">lectures and seminars</a> provide a structured education into all the business facets that will add to your increasingly complete wealth of knowledge. They’ll teach subjects including how to expand your business into Thailand, negotiating with VCs, and basic tax and accounting for entrepreneurs.
We also host regular networking events that provide the opportunity to meet prominent members of, and investors in, the tech community of Thailand. These events allow you to pick the brains of Thailand’s technology leaders and find out their secrets to success.
But some of our most popular and well-attended events are our <a href="https://www.truedigitalpark.com/press_release_details/35_True-Digital-Park-launches-signature-event-series,-strengthening-interconnected-ecosystem">TDPK Talks</a>. These informal events are happening all the time in the TDPK ecosystem, both online and in person. They cover a wide range of skills and facets of business that every tech-minded person should have a working knowledge of to stay ahead of the curve.
They may cover career trends, how to market your products globally on a specific online platform, different software you can use to streamline your work processes, and the best methods of social media marketing, to name just a few of the topics.
<img src="https://www.truedigitalpark.com/media/5f4619b5493ea_CreatorSpacePressConf(6)-1.jpg" alt="presentation" width="800" height="533" />
<h2>Supporting the Tech Community</h2>
The variety, frequency and the sheer number of events happening within the TDPK community are all designed to offer our members with educational opportunities regardless of the development level of their startups. We offer beginner’s events all the way up to advanced technology events to take care of the immediate and future needs of our tech community. 
By taking advantage of the events we offer, our community members can shape their education, so they provide a better contribution to their own ventures and add to their chances of success.
By providing the power of knowledge on an ongoing basis, we also underline the concept of lifelong learning as a crucial facet of business success. The world is continuously changing as new technologies emerge and better business practices become accepted.
By maintaining a habit of lifelong learning, we are preparing our members to succeed far into their futures. They will be in a position to take full advantage of new technologies and new business practices that benefits both their startups and the new direction of the Thai economy. Come and be a part of the power that knowledge provides.

knowledge-is-power-at-true-digital-park

Knowledge is Power | True Digital Park

<h1>Rent a Fully-furnished Office from True Digital Park</h1>
Startups generally are cash-strapped when they are first launched. Until they get up and running and create products and services that can support the development of the business, they have to keep a tight rein on every expenditure.
Renting a fully-furnished office in Bangkok with all the business necessities can be a drain on limited financial resources. But True Digital Park (TDPK) offers a solution that can save on startup costs and make your work life healthier and more productive.
You can rent a fully-furnished office space and pay for business necessities like conference rooms, pantries, cleaning services and professional printing facilities only when you need them. You'll have an address you can use for company registration purposes, and you’ll be able to cut down on overhead expenses and devote more of your limited funds into the development of your products and services.
<img src="https://www.truedigitalpark.com/media/5f4614d66dee4_TDPKPitchingDaywinners.jpg" alt="tdpk pitching day 2020" width="800" height="533" />
<h2>Be a Part of a Tech Ecosystem</h2>
When you rent fully-furnished office space from TDPK, you'll become immersed in a tech ecosystem that offers many different facets that support your startup. From access to incubator and accelerator programmes to regularly-scheduled workshops, seminars and lectures, life at TDPK will immerse you in everything educational you need to make your startup a success.
TDPK has partnered with private companies and entities that can provide you with a lifeline to the technological resources you need to develop your products and services. These resources can also provide assistance when it’s time to launch your products and services and provide valuable contacts within the industry.
Among their many partners are also government agencies like the Thailand Board of Investment that can provide you with work permits and smart visas for foreign talent that you want to employ in Thailand. One of our most popular events is held every two months. It’s called “Let’s Talk to the VCs”, and consists of venture capitalists coming to TDPK and answering questions about the process of funding. You’ll get valuable tips and hints that will help you negotiate the process of putting together a presentation that attracts VCs, the various rounds of financing, and what you should expect after you've been awarded funding for your startup.
These events can also serve as an introduction to VCs, who will later become investors in your startup. By getting to know the mindset of these valuable investors, you'll have a head start toward securing the funding you need to develop your products and services.
<img src="https://www.truedigitalpark.com/media/5f4614d6a2481_VCsfrom7.jpg" alt="VCs from Openspace Ventures, Monk&amp;#39;s Hill Ventures, Siri Ventures, SCB 10X , Beacon Venture Capital, True Incube and Quest Ventures during Let’s Talk to the VCs#7 in June 2020" width="800" />
VCs from <a href="https://www.facebook.com/openspacevc/?__tn__=%2CdK%2AF-R&amp;eid=ARAGR5570jPL1_9acxDFQHLbwOtn_jesgO8f_Bc0ciPPRk070gATpcCPu8fd4H6oaSYZ5t5Mxc1JlrpV">Openspace Ventures</a>, <a href="https://www.facebook.com/monkshillvc/?__tn__=%2CdK%2AF-R&amp;eid=ARDqsWe8JKULxtyro9rrNiuXoh997VXNz_-sICDV735KsiNlO2ZwX_DbhcNbb00xs3S8MMKfAXppHYuY">Monk's Hill Ventures</a>, <a href="https://www.facebook.com/siriventures/?__tn__=%2CdK%2AF-R&amp;eid=ARCd7vRDbpgyb7W1p_39zaw1wGKqwyazwMLC7seEOoGJJbg83nECm0GvrHVcEWbRW4qNB7RlIReFmrDB">Siri Ventures</a>, <a href="https://www.facebook.com/SCB-10X-108963437510276/?__tn__=%2CdK%2AF-R&amp;eid=ARDXatnh0GiFXXDK_KuaY1a_ZQrsZouRls50DR1C6s2zzVw3LML771wBnvpyC90LJGv3Z84RxlqpwkWv">SCB 10X</a> , <a href="https://www.facebook.com/BeaconVenture/?__tn__=%2CdK%2AF-R&amp;eid=ARASx242Zu96GdeAGeJvqJRd08L5axcQfNl-gVp2gLcBjD4ZankQq_BQ-gNcMcxdB2_BjtUTUxwXas96">Beacon Venture Capital</a>, <a href="https://www.facebook.com/trueincube/?__tn__=%2CdK%2AF-R&amp;eid=ARDyfJLoQPF4v7PI4K2Yqn9qxY983vMYxcUSHfcftglp803oCNYKBl6hmZAszUqr1chEXXywHVdm9AFX">True Incube</a> and <a href="https://www.facebook.com/QuestVentures/?__tn__=%2CdK%2AF-R&amp;eid=ARCKIiO5hLHxwTZsPvLpL4zRuBzSU_gLRYHGsZ-t5OnrPjSgGtdNkphw_noaZOrVz-Do8A_8TxGY_4_w">Quest Ventures</a> during Let’s Talk to the VCs#7 in June 2020
<h2>Enjoy a Healthier and More Productive Lifestyle</h2>
But the TDPK philosophy is based on the concept of work, live and play, and our community embodies this philosophy. Renting a fully-furnished office or sharing a co-working space at TDPK provides much more than just a workspace. We’re convinced that leading a healthy lifestyle has a positive impact on your productivity and work habits.
We have a game area where you can relax with colleagues over a game of pool or table tennis. We have many food outlets on our premises where you can enjoy a cup of coffee or a meal and discuss business issues with other members of the tech community. We also provide access to gyms and sporting facilities where you can work off the stress of the business world and yourself in the right frame of mind and body to tackle the challenges of your venture.
<img src="../media/5f4618105d32c_CopyofPlaygroundwithpeople-1.jpg" alt="people playing pool" width="800" />
<h2>Put TDPK High On Your List of Places to Visit</h2>
Before you rent an office that will drain your initial funds, make an appointment to visit TDPK. Discover the favourable alternative to locking yourself away to develop your products and services in a sterile vacuum, devoid of a support network. Come and see how immersing yourself and your colleagues within a vibrant and busy community of like-minded and supportive entrepreneurs and technological people can work wonders for your startup.
You’re launching your startup because of a great idea. Don’t you want to give that great idea the best chance of success? By becoming a part of our community, we’ll provide you with the guidance, the facilities and the education that will almost guarantee your idea has a chance of becoming successful. It all starts with a visit and tour of TDPK. We’ll look forward to meeting you.

rent-office-at-true-digital-park

Rent a Fully-furnished Office at True Digital Park

Taiwan is one of the countries that has had the best response to COVID-19 without a nationwide lockdown. But how did they do it? In her talk as part of the Great Forum event, Audrey Tang, the Digital Minister of Taiwan, shared Taiwan’s experiences of using technology to fight against COVID-19 by adopting a Fast, Fair and Fun approach:
Fast: back in December, the Soft Intelligence Team took action the day they found out about SARS cases on PTT, the Taiwanese webboard, in mainland China.
Fair: to ensure that masks are distributed evenly across the nation, technology is used to collect data and track distribution.
Fun: Taiwan has applied a “humour over rumour” approach to keep people calm and make politics more accessible.
For Audrey Tang, she believes that "it is technology that brings itself to people, instead of people adapting or conforming to technology."
&nbsp;
You can watch full interview with Audrey Tang from <a style="color: #0000ff;" href="https://youtu.be/FIp6F5d6cOw" target="_blank" rel="noopener">The Great Forum: Transform Beyond Crisis</a>
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District
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Fast, Fair And Fun: Formulas For Taiwan’s Success Against COVID-19

Unsurprisingly, many businesses have shut down during the COVID-19 pandemic. However, for CPF, their performance is perhaps the best it has been in 20 years. During the recent Great Forum event, we spoke to Mr. Prasit Boondoungprasert, the CEO of CPF, on the technology this food giant used to fight against COVID-19. 
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India is CPF’s only manufacturing base country to be heavily affected by COVID-19. To help, CPF came up with clear steps and solutions to protect its employees and the factory they work in. They provided shuttle bus services for workers, invested in temperature screen monitors, prepared masks and food-grade sanitisers, and spread knowledge through posters, e-mails, and an internal radio system. 
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CPF relies on technology tremendously, which is something they have also implemented in their food production processes: a bio-security system manages security and hygiene, which includes an air conditioning system, control system, personnel entry system, automated farm, and semi-infrared cameras. 
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Mr. Prasit believes that "Technology will help works to be more productive and effective. It will be able to help us foresee the future and problems that can be prevented."
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You can watch full interview with Prasit Boondoungprasert at <a style="color: #0000ff;" href="https://youtu.be/B4_ZYRT3P8M" target="_blank" rel="noopener">The Great Forum: Transform Beyond Crisis</a>
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True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District

how-cpf-adopted-technology-during-covid

Recipe For Success: How CPF adopted technology during COVID-19

<h3>It is important for startups to find the right employees in order to achieve their goals. Once they have great employees on board, it’s even more important to keep them on the ship. One way is to reward them with great incentives.</h3>
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Let's take a look at what these renowned startups offer to their employees.
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Wongnai
Wongnai, a leading lifestyle platform in Thailand, goes by four main work ethics; 1. Benefit society. 2. Create change in society. 3. Passion and speed. 4. Work flexibility. The company also promotes flexibility in working hours, starting from 9 to 11.30 in the morning. They also offer weekly bonuses worth up to tens of thousands of baht to those who can create impactful work.
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Central Technology Organization
At CTO, they encourage employees to learn and develop their skills by offering online classes. Even more interesting and fun, they also motivate them through an activity by offering ‘CTO coins’ to high performing employees. These coins can be exchanged for holidays and they can even spend these coins as a discount at partnered cafes and restaurants as well.
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Aware
Full-time or contract, which one is right for you?
At Aware, some young workers do not feel like welfare works for them, so Aware allows employees to choose between being a full-time or contract employee. This means that they can also choose between getting a high salary or great welfare benefits.
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Offering employees great incentives is not only a way to keep the right employees aboard the ship, but it is also a way to motivate employees to push themselves harder and drive productivity. Everyone wants their hard work to be appreciated and recognised!
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Source: <a style="color: #0000ff;" href="https://www.youtube.com/playlist?list=PL9is_GkF5etITqSKCSITUQL-E673O6weI" target="_blank" rel="noopener">Tech Take Tech Podcast</a>
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<img src="https://www.truedigitalpark.com/media/5f3509a207d4f_shutterstock_740865433(1).jpg" alt="" width="800" />
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startups-offer-incentives-to-employees

How startups offer incentives to their employees these days

<h3>Plant-based meat has the ability to transform the future of food as plants now can be a direct source of protein and have nutritional value that is identical to real meat. Also, the number of meatless alternatives available on the market have been increasing over the last few years.</h3>
For many people, the reason for going meatless is a belief that killing to eat is wrong, and they care about animal welfare. But are those the only two factors behind the rise of plant-based meat?
Here are more reasons why plant-based meat will be the next big thing in these coming years.
1. Eating Plant-Based Meat Can Reduce the Risk of COVID-19 Infection
Although plant-based meat was popular before the outbreak of COVID-19, more people seek safer and healthier alternatives, in order to reduce the risk of COVID-19 infection. Plant-based meat can support the immune system as it has nutrients such as vitamins and minerals that keep your cells healthy and protect you against germs and microorganisms. It is also likely that COVID-19 originated in animals, prompting people to become more cautious in eating meat and gradually switching to a plant-based diet.
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2. Plant-Based Diet Is Better for the Environment
Eating plant-based meat is good for the environment for many reasons. The main reason is that it is more sustainable and much more efficient than growing plants to feed animals. According to a study by the Good Food Institute, it was shown that plant-based meat uses 47%-99% less land, emits 30%-90% less greenhouse gas, causes 51%-91% less aquatic pollution and uses 72%-99% less water.
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3. Going Meatless Can Change Your Body Function
Protein is essential for cell and tissue growth. However, unlike plants, animal fat, animal-based iron and other preservatives used in animal meat can damage pancreatic cells, worsen inflammation, reduce the ability of insulin function as well as cause weight gain.
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For these reasons, the plant-based meat market saw a rise in production around the world. This market now accounts for a value of USD 12.1 billion in 2019 and expected to grow to USD 27.9 billion by 2025. We can see the rise in demand for plant-based meats, as well as an increasing trend of plant-based meat startups in many countries, including Thailand.
<img style="display: block; margin-left: auto; margin-right: auto;" src="../media/5f3271267f264_Beyondmeat.jpg" alt="" width="800" />

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3 Reasons Why Plant Based Meat is Becoming Popular

The COVID-19 has caused many companies around the globe to rethink and adjust their working processes to consider disruptions to the lives of their employees, customers, and supply chains. Many of these companies have found it necessary to adapt to different methods of overall management and project management in particular.
Recently, True Digital Park and the Bluepik Group hosted a talk on the benefits of introducing the Agile style of management into a company’s work processes during the pandemic. The speaker was Mr. Phachara Arayakarnkul, the CEO of Bluebik Group. Bluebik Group specialises in providing business strategies, management solutions, and introducing innovations and new technologies to organisations.
The talk was enlightening to managers who had never heard of or implemented the Agile project management method into their enterprise. It offered some distinct advantages over and above common project management styles and techniques. The benefits were particularly relevant during these uncertain times due to the ongoing pandemic.
Companies in all industries have recognised the need to remain flexible and adapt to the unfolding pandemic situation on a weekly or daily basis. Managers are looking for any edge they can get in creating a leaner and more responsive form of both overall management and project management specifically. The Agile method compares favourably in providing a more responsive, flexible, yet thorough set of processes in completing a project focusing on the result, or the product.
We'd like to share some of the most important points raised during the talk and compare the Agile style of management to the more conventional Waterfall method of management.
<h2>Disadvantages of Waterfall Project Management</h2>
The Waterfall project management method begins with the project being planned out in its entirety. Each task in the project is given a starting and completion date. The tasks are then undertaken and completed one after the other, like water descending a hillside from pool to pool.
This type of project management method ensured that every task was completed within an overall timeline. It was fine for predictable projects or projects that simply had to be repeated with the same result.
The problems with this type of project management were that the tasks were usually assigned to different teams, depending on their expertise. Any changes needed to the overall timeline usually meant starting the entire project over or adjusting each task’s timeline. Another problem was the lack of collaboration. Each team was involved in only their specific task and rarely communicated with other teams unless there was an issue.
The lack of an adequate level of communication between the teams assigned to each task also meant that managers often had to scramble to ensure that every team was aware of the need to make changes to the overall plan.
<h2>Advantages of Agile Project Management</h2>
With the Agile Project Management Method, the teams working on the projects are chosen for their cross-functional abilities. Team members will understand all the tasks in a project and can work from task to task. The team members themselves are perfectly capable of micro-managing the project's tasks without the need for a manager to be looking over their shoulders constantly.
There is less overhead and drain on human resources because a single project doesn't require a number of teams to complete. There is better collaboration and communication because the team members are working together through all the tasks of the project.
And better communication means increased flexibility and adaptability as everyone knows the state of completion of the project and can make adjustments to the processes or timeline as needed.
<h2>Using the Scrum Framework</h2>
<img src="https://www.truedigitalpark.com/media/5f27b4e0c3657_agilemethod-truedigitalpark.jpg" alt="" width="1000" height="667" />
The Agile project management method is based on the Scrum Framework and organised into a series of sprints. The term ‘scrum’ comes from the game of rugby and provides a perfect illustration of a team working together to advance a project toward a common goal.
The individual tasks are called 'sprints.' They each have a designated timeline that the team will have to beat successfully. The team collectively 'sprints' through each task to complete them within each timeframe. On the completion of each task, the team reviews the results of the tasks.
This sprint review ensures each task meets the company's standards and also determines whether the methods they used to execute the task could be improved. In this way, the sprint review serves as a method of quality control and a way to maintain the team's communication level.
<h2>Ability to Change Direction</h2>
The flexibility and adaptability advantage of the Agile project management method is within these sprint reviews. They serve as pivot points within a project’s overall timeline. If the company’s needs or situation changes within the scope of a particular project, these sprint reviews serve as the perfect place to implement a change in direction.
The value of the Agile project management method was observed and realised during the COVID-19 pandemic. Organisations were having to spend countless amounts of money to slowly and expensively halt projects that were determined to longer be in the organisation’s best interests and either abandon them or change their focus and direction.
Had they implemented the Agile method at the time, they could have saved on human resources, money, and valuable time.

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Benefits of Using the Agile Method of Management During the Pandemic

Recently, True Digital Park hosted an online presentation that discussed career trends and skills that every new generation job seeker should have under their belt. The presentation offered some valuable insights for both people trying to learn what they need to know to enter the tech job market, as well as people already going through the application and interview process. The insights they offered also apply to entrepreneurs and can give them a direction to follow in setting up their company and defining its goals.
Both Nuttaporn Voonklinhom, the President and co-founder of the Thai Digital Trade Association and TeC e-Business Center, and Kulthirath Pakawachkrilers, the CEO &amp; Co-Founder of TeC e-Business Center, discussed these trends and skills. They emphasised that they apply to first-time job applicants, career-jumping but experienced employees, and entrepreneurs wanting to launch a startup.
They emphasized the fact that with Thailand coming out of the COVID-19 pandemic, along with the rest of the world, uncertainty is the only certainty in the business world of the 'new normal.' This means that everyone, no matter which category of employee you are, owes it to themselves to prepare for all eventualities.
But, the digital tech community of Thailand is well-prepared to offer steady employment to bright, young people who demonstrate the flexibility and willingness to adapt their careers and their skills to match the uncertainties of the future.
<h2>Concentrate on Conversions Above all</h2>
COVID-19 was a learning experience for everyone, and we should remember the valuable lessons it taught us in the business world.
People flocked to companies with products and services that fulfilled their needs during the pandemic and subsequent lockdown. By staying flexible in the products and services a company offered, companies that tailored their products and services to the circumstances flourished. This proved that a company should emphasise the value of their product or service and not spend too much time trying to justify its price. Filling a customer's needs as quickly as possible should be the priority.
Enterprises that focused on making a quick conversion fared the best. The internet age means we are living more than ever in a world where “first come, first serve” is an ever-present reality.
Companies that appealed to what their customers wanted and pivoted quickly enough to meet those needs were rewarded by increased market share and customer loyalty. “You don’t get a second chance to make a first impression" is another adage proven by the pandemic's circumstances. Customers tended to stay loyal to the first company that met their needs.
Some good examples of these companies were Foodpanda, Grab, and Zoom. Thailand residents soon saw the uniformed employees of Foodpanda and Grab (as well as many other delivery companies) zipping along on motorbikes all over the streets of Thailand. They rose to the challenge and provided food delivery services to millions of self-quarantined residents all over the country.
By developing convenient apps and coordinating with the restaurants in their areas, they quickly and easily filled an urgent need for their customers. They also built a loyal following that continues to see them as a secure and viable option to visiting a restaurant.
Few people had heard of the video-conferencing app of Zoom before the pandemic. But with people forced to work from home amid office lockdowns and fear of infection, Zoom provided a vital communication platform that was embraced all over the world. It offered flexibility and ease of use.
As the dust settles from the coronavirus, the examples provided by these flexible and fast-acting enterprises can serve as blueprints for a new generation of business models. These new business models can be easily adaptable to future situations as they arise.
<img /><img class="alignnone size-full wp-image-513" src="https://morphosis-staging.s3.ap-southeast-1.amazonaws.com/wpuploads/5f279eb738ff6_SkillstoDevelopintheDigitalRealm-1.jpeg" alt="" width="1000" height="667" />
<h2>Skills to Develop in the Digital Realm</h2>
Flexibility and a willingness to adapt to changes in the business landscape seem to be the way forward for new companies entering the tech marketplace. And these companies need both leaders and employees who have the necessary skills to complement this new business direction.
Knowledge of different areas of the digital marketplace will be valuable to these new flexible business models. Digital marketing, SEO, social media, and marketing analysis will serve as the tools to drive and measure the success of these new business models. Having one or more skills in these areas will be vital for anyone seeking employment in the tech community.
But having face-to-face soft business skills will also play a part in the success of a company. Being able to talk about and present an abstract concept is something everyone should be able to do. Choosing the right co-workers to form a cohesive team is also essential. This means that you should be able to conduct and participate in an interview as well.
Problem-solving, leadership, business etiquette, critical thinking, corporate ethics, networking, and communication skills form a total package of business tools. Business is human. The way you relate to others in your enterprise defines how successful it will be. And everyone should have these tools at their disposal to make a valuable contribution to their chosen tech industry.
Hopefully, the people of Thailand's dedication to ridding the country of COVID-19 will not be in vain, and there won't be any new flare-ups. But by demonstrating the value of adaptability, the pandemic has shown the level of preparedness and education the new generation should bring to the table when they seek employment in the tech industry.

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Career Trends and Skills for a New Digital Generation

After the COVID-19 is over, the world of business won’t be the same. The COVID-19 pandemic has triggered changes among individuals as well as business operators. We can see that many businesses have to come up with new strategies or business ideas in order to survive in this crisis and here are 4 business trends in response to the COVID-19:
mCommerce
Some businesses have had to close their physical store down and switch to online platforms instead. With the use of mCommerce, it allows businesses to sell goods at anytime and from anywhere.
Digital Payment Options 
Physical distancing measures are encouraged during this time, so businesses have adopted digital payment methods such as contactless cards, QR payments, and proximity payments instead of cash payments.
Leveraging Technology for Remote Working
Many businesses have implemented technology like cloud-based sharing software, project management tools, digital meetings and teleconferencing in order to keep communication active and continue its operation while they still practice social distancing.
Express Delivery
Online businesses are highly competitive, especially during COVID-19 and with the express delivery option, it can easily improve the rate of customer satisfaction.

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Business trends in response to COVID-19

<h3>How Does AI Help Businesses Accelerate Growth?</h3>
AI (Artificial Intelligence) works by combining large amounts of data by computer and has an ability to understand, learn, perceive data and solve problems. AI can be divided into many levels, from narrow to strong AI. The strong AI has an ability beyond humans in many aspects and many businesses have integrated AI technologies into their works. It has shown that AI can greatly increase productivity for a company.
McKinsey &amp; Company, the world's leading management consulting firm, has brought AI to help with its analysis. This includes customer analytics, manufacturing and supply chain analytics, predictive analytics, and many more. The addition of AI has also contributed to a cost-reduction for the company, more precise decision-making, earnings of up to 600 million US dollars in sales and generating up to 50% more revenue.
Even in Thailand, Bangkok Airways is supported by CISCO UCS to create the Ground Operation application in order to record real-time data. As a result, ground staff can analyse massive amounts of real-time data in a short amount of time and the company can make more effective decisions.
Alibaba, the world’s leading company from China, also integrates AI into their business, which it is called Alibaba Cloud. With Alibaba Cloud, farmers can increase yields and cut costs, resulting in huge incomes into their pocket. 
 
With the intelligence and analytical ability of AI, integrating AI in your businesses might help you grow profits as well as increase your company’s work efficiency.

how-ai-help-businesses-accelerate-growth

How Does AI Help Businesses Accelerate Growth?

<h3>ลองเช็คกันได้เลย ว่าคุณมีคุณสมบัติความเป็นสตาร์ทอัพครบหรือไม่</h3>
1. เป็นเจ้าของธุรกิจขนาดเล็กหรือฟรีแลนซ์ ที่ทำงานในธุรกิจที่ใช้เทคโนโลยีในการแก้ปัญหาและพัฒนาธุรกิจอย่างก้าวกระโดด
2. ทำงานในสายงานเทคโนโลยี, ไอที, และดิจิตอล เช่น โปรแกรมเมอร์ นักการตลาดออนไลน์ นักวิเคราะห์ข้อมูล ผู้สร้างเนื้อหาออนไลน์ และอื่นๆ
3. มองหา Connection และคู่ค้าทางธุรกิจ เพื่อเพิ่มโอกาสในการเติบโตของบริษัท และหาผู้ร่วมลงทุนเพื่อขยายธุรกิจ
4. ต้องการแลกเปลี่ยนประสบการณ์การทำงานจากผู้เชี่ยวชาญในหลากหลายอุตสาหกรรม และสร้างองค์ความรู้ใหม่ๆ เพื่อเพิ่มสกิลที่สำคัญในยุคดิจิทัล
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หากคุณมีครบทั้ง 4 ข้อ คุณคือ สตาร์ทอัพตัวจริง!!
ทรู ดิจิทัล พาร์ค ในฐานะศูนย์กลางเทคและสตาร์ทอัพที่ใหญ่ที่สุดในอาเซียน พร้อมต้อนรับ ให้คำปรึกษา และสนับสนุนให้สตาร์ทอัพไทย ไปไกลจนถึงเวทีโลก
สนใจ<a style="color: #0000ff;" href="https://www.truedigitalpark.com/events">ติดตามและเข้าร่วม Event ได้ที่นี่</a>

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4 คาแรคเตอร์สำคัญ ที่ยืนยันว่าคุณ คือ สตาร์ทอัพตัวจริง

<h3>นี่คือเหตุผลว่าทำไมสตาร์ทอัพหรือบริษัทเล็กๆ ควรเลือกทำงานใน co-working space</h3>
• บรรยากาศดี น่านั่งทำงาน ก็ทำให้ productivity เพิ่มขึ้น อีกทั้งยังเดินทางสะดวกเชื่อมต่อกับรถไฟฟ้า BTS 
• สิ่งอำนวยความสะดวก อินเตอร์เน็ตพร้อม เฟอร์นิเจอร์ครบ และยังมี printer และ scanner พร้อมใช้ ไม่ต้องเสียเวลาและเงินลงทุนจำนวนมากเอง 
• มีโอกาสได้พบเจอคู่ค้าทางธุรกิจ ผู้เชี่ยวชาญ หรือคนเก่งๆที่มีความสนใจเดียวกัน จนเกิดเป็นคอมมูนิตี้ที่รวมเหล่าสตาร์ทอัพและผู้ประกอบการรุ่นใหม่ 
• มีเงินแค่หลักพัน ก็มีออฟฟิศเป็นของตัวเองได้ ช่วยลดค่าใช้จ่ายในการทำธุรกิจ ให้เป็นเรื่องง่ายและเป็นไปได้อย่างใจคิด
TDPK Co-working space ที่ ทรู ดิจิทัล พาร์ค จึงเป็นทางเลือกที่ลงตัวสำหรับคนรุ่นใหม่และสตาร์ทอัพ ที่อยากมีออฟฟิศเป็นของตัวเอง
พลาดไม่ได้กับโปรโมชั่น SUPER VALUE แพคเกจสมาชิก Co-working space กับส่วนลดสุดคุ้ม
แบบที่ 1 - ซื้อ 6 เดือน แถม 6 เดือน (เพียงเดือนละ 3,750 บาท)
และ แบบที่ 2 - ซื้อ 4 เดือน แถม 2 เดือน (เพียงเดือนละ 5,000 บาท)
ตั้งแต่วันนี้ – 31 ส.ค. 63 นี้เท่านั้น!
ข้อมูลเพิ่มเติม <a href="../../../Super-Care-Super-Value">https://www.truedigitalpark.com/Super-Care-Super-Value</a>

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ทำไมคนยุคใหม่และสตาร์ทอัพถึงเลือก Co-working space เป็นที่ทำงานกัน?

<h3>การเลือกหาสถานที่จัดงานอีเว้นท์ สัมมนา ประชุม นอกจากเรื่องราคาและความสะดวกสบายแล้ว ปัจจัยเรื่องอื่นๆ ก็มีความสำคัญเช่นกัน</h3>
นี่คือจุดเด่นของการจัดงานที่ทรู ดิจิทัล พาร์ค
• พื้นที่สวยทันสมัย มีให้เลือกหลายขนาด ตั้งแต่ห้องประชุมขนาดเล็ก ห้อง workshop ขนาดกลาง หรือ Auditorium ขนาดใหญ่ ใช้เปิดตัวสินค้าทั้งแบรนด์ local และ international ตอบโจทย์ทุกกิจกรรมของลูกค้า
• บริการจัดอีเว้นท์ครบวงจร แสงสีเสียงพร้อม หรือเลือกจัดงานแบบ Online ด้วยระบบ Livestreaming เข้าถึงผู้ชมได้หลายแพลตฟอร์ม และเพิ่มการมีส่วนร่วมด้วย feature ตอบ-คำถาม และ Polling ให้แสดงความคิดเห็น
• เพิ่มช่องทางการประชาสัมพันธ์อีเว้นท์ของคุณ ผ่าน Tech Community ให้งานของคุณเป็นที่รู้จักในวงการสตาร์ทอัพและบริษัทเทคขนาดใหญ่ ที่ตั้งอยู่ ที่ทรู ดิจิทัล พาร์ค
• เดินทางสะดวก เชื่อมต่อกับ Skywalk บน BTS ปุณณวิถี ถ้าขับรถมา ลงทางด่วนเฉลิมมหานคร สุขุมวิท 62 และขับมาเพียง 5 นาที ก็ถึงแล้ว พร้อมที่จอดรถกว่า 1,200 คัน
เราจึงกล้าการันตีว่า TDPK Event Space คือที่สุดของการจัดงานอีเว้นท์ สถานที่ออกแบบโดยสถาปนิกระดับโลก จัดงานโดยทีมงานระดับมืออาชีพ และราคาสุดคุ้ม พิเศษ ลด 50% สำหรับพื้นที่จัดอีเว้นท์ทุกขนาด ตั้งแต่วันนี้ – 31 ส.ค. 63 นี้เท่านั้น! ข้อมูลเพิ่มเติม <a style="color: #0000ff;" href="https://bit.ly/TDPKEvent">https://bit.ly/TDPKEvent</a>

why-organizers-choose-tdpk

ทำไม ออแกไนเซอร์เลือกจัดงานกับ True Digital Park

Work from home policy has been utilized across companies worldwide during these few months, but did you know it was initiated long before the internet era? As situational contexts are different, will WFH actually work for startups in 2020?
Most companies have rolled out the policy, but not everyone believes that their employees will stay as productive, and be accountable when they’re at home.
Despite doubts people have towards WFH, a 2-year Stanford study showed that it can improve productivity and effectiveness. Tested with a Chinese travel agency, with 16,000 employees who spent a lot of time commuting to office in Shanghai, the company sought to find out if WFH would reduce office rental costs.
Dividing the 500-employee control group into 2 groups, one remained working in the office, while the other group stayed at home. The results showed that those who worked from home stayed focused on given tasks and maximized their quality of work. Also, they took shorter breaks and less leave.
Though the WFH study showed astonishing results, it might cause isolation if being utilized in the long-term. The best practice is to gradually adapt the policy with employees on a weekly basis, e.g. 2-3 days WFH. This will reduce stress and exhaustion caused by long commutes. 
So, is your business ready for a change?

does-work-from-home-work

Does work from home really work?

<h3>We can see that many people have lost their jobs and that a majority number of people have died due to this virus. However, if we look at another facet of this pandemic, there are some major changes in terms of society and environment as well.</h3>
&nbsp;
1. The Recovery of Nature 
COVID-19 has had both positive and negative effects on nature. However, it cannot be denied that when people are in lockdown and cannot go traveling to natural tourist spots, nature has bounced back like we never expected. In Trang, Thailand, it has been reported from the Marine National Park that they found a group of manatees and that is a result of the decrease in tourist boats and an increase of biodiversity.
2. Air Pollution Reduction 
The lockdown and social distancing measures have led to an increase in air quality, especially in a big city like Bangkok. Since people work from home and stay at home more, this means that the use of cars and traffic congestion have decreased.
3. Preparing for Future Pandemics 
The COVID-19 pandemic is an infectious disease that we have never experienced before. During this crisis, people changed significantly and learned to adapt. We can see that people have changed their lifestyle and many businesses and medical profession have adapted to COVID-19. We’ll never know whether we will face this kind of pandemic again in the future, but at least we have learned lessons from the COVID-19 crisis and that these lessons will enable us to better cope with a future pandemic.
4. People Become More Hygienic 
Regardless of the COVID-19 pandemic, being hygenic is crucial for good health and wellness. After the outbreak of COVID-19, people have maintained better personal hygiene habits, including frequent hand washing, wearing masks, as well as cleaning and disinfecting their personal and public spaces more often.
5. People Develop the Culture of Sharing 
On one hand, millions of jobs have been lost during this crisis. On the other hand, we also saw the kindness of fellow humans. In Thai society and many societies around the world, those who are less unfortunate have helped those who are in need with fundraising and food sharing. In Thailand and some countries, they have set up food sharing pantries across the country which is a true testimony of human kindness and the development of the culture of sharing.

5-positive-impacts-from-covid-19

5 Positive impacts from COVID-19

Since people have to practice physical distancing so they have to stay at home more. Subscription business model, therefore, can serve as a convenience to people.
This is also in accordance with the opinion of Mr. Nattapong Kunakornwong, CEO of SC Asset Corporation Public Company Limited, as he said that “I believe that the Home Maintenance Subscription business model will be booming for sure. In today’s world, people stay at home more, meaning the longer they stay at home, the faster their home will get dilapidated. So businesses have to solve their pain points by creating maintenance services that people can subscribe each month in exchange of their convenience.”
Some businesses have also adapted to the subscription business model already, such as meal subscription boxes, movie subscription services, cleaning subscription services and so on.
For those startups who are searching for ideas to run a successful business, the subscription model is also an interesting model that can generate recurring revenue to your business. Moreover, in the near future, people in generation Z will be the most powerful consumer force in the market. Therefore, by integrating subscription model, we will be able to serve the convenience that Gen Z values.
---------------------------- 
ปัจจุบันโมเดลการทำธุรกิจแบบ Subscription นั้นได้ถูกพูดถึงเพิ่มขึ้นอย่างมาก โดยเฉพาะอย่างยิ่งในยุคที่ทุกคนต้องอยู่บ้านกันมากขึ้น การทำธุรกิจในลักษณะนี้จึงสามารถช่วยให้ลูกค้าไม่ต้องออกจากบ้าน ก็มีสินค้าและบริการให้ใช้อย่างต่อเนื่อง
ซึ่งสอดคล้องกับความคิดเห็นของ คุณณัฐพงศ์ คุณากรวงศ์ ประธานเจ้าหน้าที่บริหาร บริษัท เอสซี แอสเสท คอร์ปอเรชั่น จำกัด (มหาชน) ที่ว่า “สิ่งที่ผมเชื่อว่ามาแน่นอนคือ Home Maintenance Subscription โลกยุคนี้ผู้คนต้องใช้ชีวิตอยู่ในบ้านมากขึ้น เมื่อใช้มากขึ้น บ้านจะเสื่อมลง เพราะฉะนั้นผู้ประกอบการต่าง ๆ ก็จะมานั่งทำแพลตฟอร์มตัวนี้ ส่งเซอร์วิสเข้าไป คนก็จ่ายเป็นค่าความสะดวกรายเดือน
เราจะเห็นได้ว่า หลาย ๆ ธุรกิจได้เริ่มปรับตัวและใช้โมเดลธุรกิจแบบนี้กันบ้างแล้ว เช่นบริการทำความสะอาด บริการอาหารกล่อง บริการดูหนัง และอีกมากมาย
สำหรับธุรกิจสตาร์ทอัพที่กำลังมองหาไอเดียสำหรับทำธุรกิจ Subscription Model เป็นโมเดลของการทำธุรกิจที่น่าสนใจอีกวิธีหนึ่งที่จะทำให้ธุรกิจของคุณมีรายได้อย่างต่อเนื่อง โดยเฉพาะในอนาคตที่คนกลุ่ม Gen Z นั้นจะเข้ามาเป็นกำลังซื้อหลักในตลาด การทำธุรกิจแบบสมัครสมาชิกก็จะช่วยตอบโจทย์พฤติกรรมของคนกลุ่มนี้ในเรื่องของความสะดวกสบาย และไม่ยุ่งยากได้อย่างตรงจุด
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District
ทรู ดิจิทัล พาร์ค—ศูนย์กลางเทคและสตาร์ทอัพที่ใหญ่ที่สุดในอาเซียน ตั้งอยู่ใจกลางย่านนวัตกรรมต้นแบบด้านดิจิทัลของประเทศไทย

subscription-for-business-model

Subscription model for business model

<h1 style="text-align: center;">Find Out How to Qualify for a Thailand Smart Visa for Startups</h1>
Thailand is home to a rapidly growing community of both well-established companies and startups in the technology industry. For foreign entrepreneurs looking to join this exciting and forward-looking community, Thailand’s government is making it accessible. Obtaining a Thailand smart visa is the first step for foreigners seeking to enter this rewarding community.
If your idea for a startup is involved in one of the following industries, you may be eligible for a smart visa:
<ul>
<li>Next-Generation Automotive</li>
<li>Medical and Wellness Tourism</li>
<li>Agriculture and Biotechnology</li>
<li>Aviation and Logistics</li>
<li>Biofuels and Biochemicals</li>
<li>Digital Technology</li>
<li>Medical Hub</li>
<li>Smart Electronics</li>
<li>Food for the Future</li>
<li>Automation and Robotics</li>
<li>Alternative Dispute Resolution</li>
<li>Human Resource Development in Science and Technology</li>
<li>Environmental Management and Renewable Energy</li>
</ul>
Your visa will be one of five types of Thailand smart visas currently being offered. Their types are designated by the first letter of their targeted applicants. They are (T)alent, (I)nvestor, (E)xecutive, (S)tartup Entrepreneur, and (O)ther. The 'O' Visa covers the spouse and legitimate children of smart visa holders. True Digital Park, as a startup ecosystem has been approved by the Board of Investment to endorse smart visa type S.
In applying for the smart S visa for startups, you’ll need to fulfil several requirements.
<h2>Qualifications for the Smart S Visa</h2>
You must have a plan or establish a company in one of the industries mentioned earlier and have your company certified by the relevant government agency overseeing the specific industry. These will primarily be the National Innovation Agency (NIA) and the Digital Economy Promotion Agency (DEPA). The qualifications vary according to whether you’re applying for a 6-month, 1-year, or 2-year visa.
<h2>6-month Visa</h2>
For a 6-month visa, your plan for a startup must be officially endorsed by either the NIA or DEPA, In addition, You must have health insurance that covers the validity of your visa.
Your family is not eligible for type O smart visas when you apply for a 6-month visa.
<h2>1-year Visa</h2>
To qualify for a 1-year visa, you must attend an accelerator or incubation programme or similar type of programme like the TDPK Startup Booster that has been certified by the NIA or DEPA, to be within the targeted industries. You can also qualify by receiving funding from the private sector, or being endorsed by the NIA or DEPA.
The following qualifications apply to those seeking a 1-year or 2-year visa.
You must retain on deposit in either a Thai bank or a bank in your home country a sum no less than THB 600,000 or the equivalent local currency in your home country. You must have maintained this amount on deposit for no less than three months before submitting your application.
If you’re applying for a 1-year or 2-year visa and you’re bringing family members into Thailand as residents, you must deposit an additional 180,000 THB or the equivalent local currency, for each of your family members.
You must maintain these amounts also for three months before submitting applications. You must also hold valid health insurance policies for yourself and all members of your family for the length of the validity of your visa.
<h2>2-year Visa</h2>
In addition to the qualifications addressed above, the following qualifications are required to issue a 2-year visa. 
A 2-year visa is available to entrepreneurs that have established a startup in Thailand that meets the criteria of the industries targeted and is certified by the NIA or DEPA.
You also must hold no less than 25% of the startups registered capital or hold a position as a director in your startup.
<img src="../media/5ef016e2e8730_privileges-of-a-thailand-smart-visa.jpg" alt="Privileges of a Thailand Smart Visa" width="1000" height="667" />
<h2>Privileges of a Thailand Smart Visa</h2>
The successful applicant for a Smart S Visa will enjoy many benefits besides being able to work in the vibrant community of Thailand technology.
No work permit is required to work in startups certified by the relevant agencies in the thirteen categories mentioned above. In case of a change in your job or specifications in the business of your startup, you must obtain additional endorsements by the relevant agencies.
Your spouse and children will be granted permission to stay in Thailand for the lengths of their visas, and your spouse will be entitled to work without a work permit for the duration of the smart visa.
Thailand has a 90-day reporting requirement for most foreign visa holders. Under the smart visa, this requirement is extended to a one-year reporting requirement.
If you leave Thailand, no re-entry permit is required upon your return. You can freely cross the Thai border for the length of time you hold a valid Thailand smart visa. You also will have access to a fast-track immigration service in Thailand at airports that offer this service.
<img src="../media/5ef016e2e86f6_true-digital-park-startup-camp-program.jpg" alt="TDPK Startup Camp Program" width="1000" height="667" />
<h2>TDPK Startup Booster Program</h2>
Every startup needs a flexible base of operations in which to conduct their business. True Digital Park (TDPK) offers co-working spaces and office workplaces in Bangkok where you only pay for the facilities and infrastructure you need. This is a smart way to save much need working capital during your startups early days of operation.
TDPK offers an environment where you’ll be a part of the dynamic tech environment in Thailand. You’ll be able to connect with valuable mentors, business partners, investors, accelerator programs and incubators. You’ll also receive valuable guidance through our regularly scheduled seminars, workshops and lectures.
But TDPK not only offers workspaces and a tech community, but it can also help ensure that your application for a Smart S visa is accepted. TDPK will issue an endorsement letter for your startup that you can use to apply for a Thailand smart visa of six months or a year of validity, depending on your startup’s qualifications.
By enrolling in the TDPK <a style="color: #0000ff;" title="Startup Camp" href="https://www.truedigitalpark.com/en/startup-support/tdpk-startup-booster" target="_blank" rel="noopener">Startup Booster</a> Program, you can either rent a workspace at TDPK or continue to work in your startup’s present location. The program begins the first working day of every month. If you want to receive a smart visa endorsement, you should enroll about one month in advance of your target starting date, as the smart visa can take three to six weeks to process. If there is a delay in issuing your smart visa, TDPK can delay the start of Startup Booster Program to coincide with the issuing of the visa.
By enrolling in the TDPK Startup Booster Program, you'll be expected to take part in a variety of networking events, talks, mentoring sessions and lifestyle events that will introduce you to the local tech community and provide you with valuable business knowledge. You’ll also receive monthly performance reviews from the TDPK team to help your startup succeed. Every two months, you'll also get the chance to meet one-on-one with leading VCs that could pave the way to funding, expert support and other business opportunities.
TDPK helps make it possible for foreign entrepreneurs to gain a valuable foothold in the Thailand technology community. By providing support for your startup right from the start, TDPK makes it more likely that you’ll learn everything you need to know to make your idea a complete success.

thailand-smart-visa-for-startups

Thailand Smart Visa for Startups

Thailand is slowly recovering from the COVID-19 pandemic that necessitated working from home for many companies. The lockdown has been partially lifted in June, and the government has set July 1 as the end of the lockdown in Thailand, with the exception of international flights, which will still face restrictions. The government has since warned that a rise in the number of new infections in Thailand would warrant scrapping the plan to end the lockdown. Pubs, nightclubs theatres and boxing stadiums are among the close-contact venues that the government will continue to monitor closely after July 1.   
In the business community, companies had to adjust the schedules of their workers to allow those that could to work from home. The forced reality of a WFH method of operation posed some interesting questions for the managers of many companies in Thailand who were new to the whole WFH concept.
Would it be a disruption to their work processes? Would it affect their corporate culture? Would employees suffer? 
Gensler, an international architectural firm and research institute with offices in Bangkok among many other cities, <a href="https://www.gensler.com/uploads/document/689/file/PSDB_APME_Work%20from%20Home%20Findings_200421.pdf">surveyed their employees</a> to find out the answers to these questions and more. They studied their employees working from home in Abu Dhabi, Bangalore, Bangkok, Dubai, Mumbai, Singapore, Sydney and Tokyo.
Gensler is also the firm who performed the interior-design work for the offices and co-working space of True Digital Park.
The results of this survey revealed some interesting results that will be of value to any company looking at continuing the WFH operation model.
<h2>Worker Satisfaction</h2>
Overall, 68% of the workers surveyed were satisfied with a work from home operation model. Those who had administrative jobs reported the highest satisfaction, and office directors and managers reported the lowest satisfaction.
This reflects that those with jobs that don't take a lot of supervision were more easily able to transition to the WFH operation model than those whose roles were to manage employees. The latter group of managers and directors rely on face-to-face meetings and engaging with the employees as a part of their job. This also suggests that while email, phone conferences and video conferences partially filled the gap during the lockdown period, it was not a complete solution for managers and directors.
Employees, for the large part, enjoyed the trust of the company to get their job done and rose to the challenges of this new reality.
<h2>Productivity</h2>
The majority of the employees surveyed (67%) reported they felt more productive, empowered and engaged when working from home. They were less distracted and could concentrate on the task at hand better.  The workers who shared a home with family or roommates were more distracted but less stressed. The easing of stress made them feel more productive over the long-term.
Employees were generally happy to have more freedom in the way they structured their workday. By arranging their day in the manner that best suited their lifestyle, they felt it was easier to accomplish their work more efficiently.
<h2>Stress Levels</h2>
As mentioned above, people whose job it is to monitor the work of others felt the most stress during the lockdown period. This may be because they felt a loss of control. And controlling the workflow is a large part of their job descriptions. It may also be because the pandemic presented an overall business disruption that threatened the workflow and future of the company.
People who shared their living quarters with others also reported higher levels of stress. They had to take into account other resident’s needs and make adjustments to their work habits. This, along with the underlying uncertainly and fear caused by the pandemic, undoubtedly caused friction in their home life, leading to increased stress levels.
<img src="https://www.truedigitalpark.com/media/5ee6cdc040286_tdp_image1.jpg" alt="Work From Home" width="1000" height="700" />
&nbsp;
<h2>Time Allocation with Family</h2>
Half of the employees surveyed reported a positive impact on family life due to working from home. This is somewhat surprising as the needs of children can be disrupting to parents trying to work and deal with home life at the same time.
But employees with children older than 12-years of age reported a higher level of satisfaction with their home life. They had more opportunities to engage with their children, and their stress levels eased because they knew what their children were up to and how they spent their days while in lockdown.
Their work/life balance was improved by the lack of a commute and the flexibility afforded by a work from home lifestyle.
<h2>Disconnection / Loneliness</h2>
Every company wants to establish a corporate culture. The culture creates a sense of camaraderie among employees, encourages them to work towards a common goal, and develops a collaborative work environment.
The top three aspects that were missed the most by employees working from home were the ability to socialise with co-workers (64%), impromptu face-to-face meetings (57%), and a permanent, ergonomic place to work (51%).
One of the most significant aspects recognized by managers and directors was a drop-off in the ongoing learning processes and personal development of the workplace.
Company management should look closely at the work and socialisation issues and try to achieve a balance of their corporate culture so that it delivers all the benefits while minimising any loss of productivity. These facets of the company's operation were revealed to be of high importance by the results of this survey.
<h2>Business Life in the New Normal</h2>
The repercussions of the COVID-19 pandemic will be with us for a long time to come. But we have seen that businesses can survive and succeed even when employees are forced to work from home.
We have seen that people are happy to work in a home environment as they can focus more on their job while enjoying spending time with their family. They also can rise to the challenges of working from home and enjoy and appreciate the level of trust their company places in them.
Social distancing and maintaining a hygienic workplace will continue to be a facet of the new normal in the business world as Thailand emerges from the pandemic. Studies, such as the one undertaken by Gensler, reveal valuable insights which can be used to streamline and improve business processes and create a healthier workplace as we move forward in the new normal.
But the most important thing we have learned is that by making good use of the internet and communications technology, our people and businesses can adapt and survive against formidable challenges.

what-we-learn-from-working-from-home

What We’ve Learned from Working from Home

<h1 style="text-align: center;">What the PDPA Means for Businesses and People in Thailand</h1>
<img src="https://www.truedigitalpark.com/media/5ec65efe11a43_thailand-pdpa-regulation.jpg" alt="thailand pdpa regulation" width="1000" height="662" />
Thailand's Personal Data Protection Act (PDPA) was originally scheduled to be enacted at the end of May 2020. But because of the burdens of compliance facing many businesses, The Thai cabinet recently ruled that companies will be given another year to update their processes and hire additional staff in order to comply. The PDPA will impact the internet and companies offering services and products online.
A significant part of the act is a set of rights that apply to businesses as well as individuals. These rights include:
<ul>
<li>Right to access</li>
<li>Right to data portability</li>
<li>Right to erasure</li>
<li>Right to be informed</li>
<li>Right to object</li>
<li>Right to rectify</li>
<li>Right to restrict processing</li>
</ul>
The PDPA also consists of a number of enforcement mechanisms that businesses and individuals can use to ensure their rights are respected and to seek redress when they are violated. Online organisations are required to have a data controller in their employment who will be responsible for adherence to these rights under the PDPA.
Foreign organisations doing business with online users based in Thailand must also comply with the directives of the act when it concerns processing personal data, offering goods and services, or monitoring online behaviour.
<img src="https://www.truedigitalpark.com/media/5ec65efe11a43_pdpa-online-data-protection-thailand.jpg" alt="pdpa online data protection thailand" width="1000" height="707" />
<h2 style="text-align: left;">Intended as an Organisation-regulated Safeguard</h2>
The PDPA, as written, is intended as an organisation-regulated safeguard. The PDPA stipulates that an organisation conducting personal data processing as part of the transactional nature of its business must name a data controller to be legally liable in the event the organization breaks any of the rules contained in the act.
This data controller must contact the Office of Personal Data Protection Commission within 72 hours of the discovery of any violation of personal data. Failure to do so may lead to criminal prosecution of the data controller.
For large organisations conducting many transactions a day, this may be a tough pill to swallow. Entire departments may need to be set up to monitor the data processing and ensure compliance with the act.
The organisation data controller responsible for compliance should set up a close relationship with the Office of Personal Data Protection to ensure they are following all the rules. The law is written to put a lot of the burden of oversight on the organisation itself.
It’s going to be a matter of time before we find out whether this self-regulating approach to enforcement will be successful, or whether the government will be forced to play a larger role in enforcement. Reasons why the government would have to play a larger role would be because of organisations that fail to report breaches and violations of the law, only to have their violations reported by the individual victims.
<h2 style="text-align: left;">User Retribution</h2>
For users who have had their data stolen or misused, the act represents a recourse, and a means to identify and punish responsible parties. The act serves as a concrete set of laws that target organisations who sell a user's data without obtaining consent.
Although the user would have to go through existing legal channels within Thailand’s justice system, the PDPA puts the onus on the organisation to prove its innocence. This will empower more and more users to stand up for their rights when entering into online transactions.
For online organisations, they need to review their data protection plans and ensure they are fully compliant under the new laws contained in the PDPA. The act is broadly written to include all personally identifiable data. This means that an organisation that wants to stay in business must review and possibly re-write their terms of use policies to ensure they are explicit in how a user's data will be processed and the end-use for the data.

what-pdpa-means_1

What the PDPA means for businesses and people

<h1 style="text-align: center;">Life and Work in Thailand in the Era of the “New Normal”</h1>
<img src="https://www.truedigitalpark.com/media/5ec65d851215d_true-digital-park-new-normal.jpg" alt="true digital park new normal" width="1200" height="800" />
"New Normal" is on the tips of everyone's tongues as Thailand slowly makes the first tentative steps toward re-opening stores and places of business and restarting the economy. But what is this "new normal" and how long will it last? Will it be years of living with social distancing precautions? Or will people simply forget about their fears in a few months and go back to their behaviours of old.
Whatever will happen, there are a few valuable lessons we can take away from the pandemic that both gives us hope for the future and reveal areas that we need to improve upon. The most important lesson is that the coronavirus has been an equal-opportunity virus. It has infected pretty much every country around the world without regard for the wealth and development of the country.
What has mattered the most is the preparedness of each country. The countries that had the best response were those that recognised and dealt seriously with the virus early on. Thailand did an admirable job, but let’s keep our fingers crossed nonetheless as the country opens back up for business.
The Thai government will hopefully continue to practice cautious diligence in protecting its citizens from infection. The precautionary approach of the country seemed to have spared the Thai residents of the number of infections suffered by more developed and wealthier nations. But where do we go from here?
<h2 style="text-align: left;">What We Have Learned</h2>
Tech entrepreneurs should have been taking notes during the work-from-home exercise of the past couple of months because there were some opportunities revealed by the pandemic. While we have seen that it's certainly possible to do business completely online from the safety of your home, there are some aspects of working this way that require some additional tweaks.
Security issues reared their ugly head with everyone working online. With Zoom being pretty much the only low-cost, video-conferencing app on the market, it became an inevitable target for hackers. Greater competition in video-conferencing platforms moving forward is what businesses need. Remember, we’re not out of this thing yet.
And with so many video-conferences taking place throughout the day, bandwidth seemed to be suffering as well for many people in Bangkok and throughout the world. Before a company commits to the “new normal” of conducting a large portion of their services online, they should think about upgrading their internet services to make their connections as robust as possible.
But overall, companies that could conduct their business online had less of a transition to make at the beginning of the lockdown and suffered less upheaval to their operations.
<h2 style="text-align: left;">Life in the Short-term</h2>
The coronavirus is such an unknown quantity that no one is absolutely sure how to proceed as we get back to work. Face mask-wearing during flu season and increased hand-washing year-round will probably always be a part of social behaviour moving forward. 
Although if the infections continue to drop, so will our inhibitions as sports and entertainment gatherings will begin to resume and people will not think twice about sitting together on a crowded bus or BTS train.
Life will slowly go back almost to the way it was. But the "new normal" means that in the back of everyone's mind the memory of the fear that this was a genuine and dangerous illness - an illness that has so far taken the lives of over a quarter of a million people around the world.
<img src="https://www.truedigitalpark.com/media/5ec65d851215d_new-normal-meeting-room-true-digital-park.jpg" alt="new normal meeting room true digital park" width="1200" height="800" />
<h2 style="text-align: left;">Long-term Impact</h2>
It's hard to say what may be the long-term effects of the pandemic on society. For all the alarm the SARS epidemic caused at the time around Asia, no one talks about it as having a lasting impact. But Singapore seemed to have been well-prepared to meet the challenges of the coronavirus because of their experience with SARS.
But it may cause significant changes that people will adopt more slowly. More people in the world will buy a health insurance policy. Supply chains may be improved pre-emptively to guard against shortages of certain strategic items.
In the business world, companies may look at the work-from-home exercise as a learning experience. They may start to encourage this practice on a part-time basis, particularly if they didn’t see any loss of productivity during the isolation period.
They may start to think if their employees in terms of work from home or office employees, depending on the job they perform. Managers may begin to look at their businesses from the point of view of how much office space they really need to have to operate efficiently.
Businesses may take more of a strategic approach to business operations. From what they learned about their employee's work habits during the lockdown, they may have decided who rose to the occasion and who didn't. The actual value of a co-worker is best seen during times of uncertainty and stress. A good manager used this situation to learn more about their staff.
It may take a year or more before we begin to see the full extent of the impact of the pandemic across all aspects of life in Thailand. From home life to business, the coronavirus has given us a lot to think about in terms of how we can better prepare ourselves for the future.

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