11
JAN
Trailing Consumer Creativity and Regain Brand Image Positivity
18.30-19.30
Live on True Digital Park Facebook
Speaker
Chulatep Senivongse, Ph.D.
Institute for Knowledge and Innovation Management, Bangkok University
If a marketing firm could trail their program creativity engagement with high creativity index it would be a way to ensure consumers’ satisfaction.
Creativity thinking has been examined under the researches of divergent and convergent thinking techniques.
Some researches had indicated results that creative marketing tasks brought satisfaction, pride, confidence, self-esteem, and self-efficacy in product consumption. The engaged sponsorship events creativity-themed tasks program introduced positive attitude on the brand. Consumers’ creativity trails can be measured on social network. These trails are like digital footprints with patterns that can be measured with Creativity Thinking tools.
Artificial Intelligent (AI) can be trained to detect these patterns and to interpret the results.
This talk will walk you through the creativity aspect, the divergent and convergent thinking, then the types of AI, AI learning paradigm, AI in marketing, Creativity and AI, Ethical aspect of using AI, and the research room to grow in AI and Marketing
Let’s join the event to explore!
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Speaker: Chulatep Senivongse, Ph.D.
Institute for Knowledge and Innovation Management, Bangkok University
-------
*This session is in English - Live on TDPK FB*
Date: 11 Jan 2021
Time: 6.30-7.30 p.m.
Live on TDPK Facebook
TDPK TALK: Global Tech Review is a series of tech talk sessions about innovation, technology, and digital stuff in a casual atmosphere.
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.
TDPK House of Digital Academy: Product Management
16 JAN 2021 - 27 MAR 2021
13.00-17.00
True Digital Academy, 7F, True Digital Park
House of Digital Academy: "Thinking Like a Programmer Pathway คิดอย่างเป็นระบบ ด้วยภาษาแห่งอนาคต"
01 MAR 2021 - 31 MAY 2021
Any time
Online
House of Digital Academy: Attacking the Real World with Python Course
01 MAR 2021 - 31 MAY 2021
Any time
Online
18.30-19.30
Live on True Digital Park Facebook
Speaker
Chulatep Senivongse, Ph.D.
Institute for Knowledge and Innovation Management, Bangkok University
If a marketing firm could trail their program creativity engagement with high creativity index it would be a way to ensure consumers’ satisfaction.
Creativity thinking has been examined under the researches of divergent and convergent thinking techniques.
Some researches had indicated results that creative marketing tasks brought satisfaction, pride, confidence, self-esteem, and self-efficacy in product consumption. The engaged sponsorship events creativity-themed tasks program introduced positive attitude on the brand. Consumers’ creativity trails can be measured on social network. These trails are like digital footprints with patterns that can be measured with Creativity Thinking tools.
Artificial Intelligent (AI) can be trained to detect these patterns and to interpret the results.
This talk will walk you through the creativity aspect, the divergent and convergent thinking, then the types of AI, AI learning paradigm, AI in marketing, Creativity and AI, Ethical aspect of using AI, and the research room to grow in AI and Marketing
Let’s join the event to explore!
-------
Speaker: Chulatep Senivongse, Ph.D.
Institute for Knowledge and Innovation Management, Bangkok University
-------
*This session is in English - Live on TDPK FB*
Date: 11 Jan 2021
Time: 6.30-7.30 p.m.
Live on TDPK Facebook
TDPK TALK: Global Tech Review is a series of tech talk sessions about innovation, technology, and digital stuff in a casual atmosphere.
True Digital Park—Southeast Asia's largest tech and startup hub located in the heart of Bangkok CyberTech District.
TDPK House of Digital Academy: Product Management
16 JAN 2021 - 27 MAR 2021
13.00-17.00
True Digital Academy, 7F, True Digital Park
House of Digital Academy: "Thinking Like a Programmer Pathway คิดอย่างเป็นระบบ ด้วยภาษาแห่งอนาคต"
01 MAR 2021 - 31 MAY 2021
Any time
Online
House of Digital Academy: Attacking the Real World with Python Course
01 MAR 2021 - 31 MAY 2021
Any time
Online